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A proposed class action lawsuit claims that Method cleaning products are falsely advertised and labeled as containing natural or naturally derived ingredients when they are actually made from harmful synthetic ingredients.
Plaintiff Keith Daughtery of New York filed a false advertising class action lawsuit against People Against Dirty, the owner of Method Products, last Friday.
Daughtery alleges the household cleaning product company misrepresents that its Method cleaning products are “natural” and/or “naturally derived” when in fact they contain unnatural ingredients and chemicals that are artificial, synthetic, and highly processed.
In particular, he says he has been purchasing Method cleaning products for the last three years, specifically Method Naturally Derived Foaming Hand Wash, Method Natural All-Purpose Surface Cleaning Spray, and Method Naturally Derived 4X Concentrated Laundry Detergent.
When purchasing the products, Daughtery claims he read and relied on the prominent representation on the front of the products’ labels that the items were comprised of “natural” and/or “naturally derived” ingredients.
Among the 17 products listed in this Method false advertising lawsuit, each reportedly contains one or more of the following ingredients that are unnatural or highly processed: citric acid, benzyl alcohol, butylene glycol, glycerin, lactic acid, colorant, and fragrance, etc.
The lawsuit also contends that Method knowingly and negligently employed a marketing strategy designed to intentionally deceive customers.
This allegedly deceptive advertising practice allows the company to charge a premium price for their cleaning products, stimulating sales and enhancing profits.
“[Daughtery] would not have purchased Defendants’ Products or would not have paid as much for the Products, had he known that the Products were not ‘Natural’ and/or ‘Naturally Derived’, but in fact contain artificial, synthetic, and/or highly processed ingredients,” the lawsuit states.
Daughtery brings this action individually and as a class action consisting of a nationwide class of consumers who purchased Method cleaning products for personal use and not for resale. He also seeks to represent of New York subclass.
According to the lawsuit, Daughtery is requesting damages and equitable relief for violations of New York consumer protection laws and unjust enrichment.
He is also asking the court to grant an injunctive order prohibiting Method from advertising or selling their cleaning products as being “natural” or “naturally derived.”
This is not the only legal action Method is facing over its product labeling and advertising. In September, another New York city consumer, Wesley Vincent, filed a consumer class action lawsuit against Method alleging its cleaning products actually contain a number of synthetic ingredients.
Vincent is seeking to represent a certified nationwide Class of consumers who purchased Method cleaning products believing they were “natural” and “non-toxic.”
Daughtery is represented by Jeffrey J. Sherrin of O’Connell & Aronowitz PC and Lori G. Feldman of Levi & Korsinsky LLP.
The Method Cleaning Products False Advertising Class Action Lawsuit is Daughtery v. Method Products PBC et al., Case No. 1:16-cv-1226-MAD/DJS in the U.S. District Court for the Northern District of New York.
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29 thoughts onMethod Cleaning Products Class Action Says ‘Natural’ Label is False
What utter nonsense. Citric acid, lactic acid, GLYCERIN are unnatural? Rubbish. These are natural ingredients and what the heck else do they want in cleaning products? Benzyl Alcohol is totally natural as well.
please sign me up. i have used method for about a year.Every time i would use it I would start to cough really bad.
I am so tired of companies lying to consumers who are trying to do better for their families and the environment. Paying higher prices and then finding out I might as well gone to the dollar store to buy my cleaning products! Sign me up in this lawsuit I buy a ton of method. Not anymore!
If they are misrepresenting themselves, I want in the class action. I have bought their products and only read the front label.
Maria
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Add me please. This all purpose cleaner by Method even set off an episode of respiratory distress
Sign me up!
I use Method products, don’t have time to read all the ingredients on every product I buy. Read the fron label and assumed it was natural
I always question about the ingredient in these products. Not only method and seven generation, shit they are in Wal Mart. What is so natural about them. Even the ECO I used to use seven, method, and Ecos. They all have some type of ingredient that not good, according to EWG. Look up the EWG if you do not know what it is.
Lawsuit, either buy it or not or take it back. That person concerned and he or she is right and everyone is lawsuit happy. We all need to take personal responsibility for ourselves. It like the man who gain weight because he ate at MD. Now he wanted to sue. The judge threw it out of court and that was NYC. This was back either in the nineties or early 2000. That was just example. I feel some of these cases tied up the whole court system. Cases that are important and I can see that, result in death or damages. Amazing of our whole society today.
I bought these products and threw out my other ones thinking that I they would be better for my family. I would like to join lawsuit also.
How do I join this lawsuit. I am very upset these products don’t have all natural ingredients in them. That’s is precisely why I bought them. I threw out all my other products thinking these would be better for my family and for the environment.