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Majestic Pure essential oils are not “100% Pure and Natural” despite the company’s representations, according to a class action lawsuit filed earlier this month in New York federal court.
Plaintiff Precious Williams accuses Epic Business Services Inc. d/b/a Majestic Pure Cosmeceuticals of marketing and advertising its essential oils around false claims that appeal to health-conscious consumers by stating that the products come from natural plant origins.
She points to statements on the Majestic Pure website which stress that its products are “made from simple and pure botanical ingredients” and that its botanical oils are “100% pure, free from any additives or adulterants.”
Williams claims that the representations that Majestic Pure oils are “100% Pure and Natural” are false, deceptive and misleading because they contain “a spectacular array of artificial and synthetic chemicals.”
According to the Majestic Pure class action lawsuit, testing of the company’s essential oils have shown that the products are “adulterated with man-made synthetic compounds and unlisted ingredients that unnaturally sweeten or otherwise alter the aroma and profile of the oils and/or make its oils less expensive to produce.”
In some cases, Majestic Pure oils contain toxic components such as diethyl phthalate, a possible carcinogen, the essential oils class action lawsuit says.
“Defendant’s statements are false and misleading to a reasonable consumer because … the Products contain synthetic and toxic chemicals and, as such, are not ‘100% Pure and Natural,’” Williams says in the Majestic Pure class action lawsuit.
Williams alleges that she and the putative Class Members relied on Majestic Pure’s representations that the products were “100% Pure and Natural” when they purchased the products. According to the Majestic Pure class action lawsuit, consumers paid a premium for the essential oils over comparable products that did not make representations that they were “100% Pure and Natural.”
The Majestic Pure products named in the essential oil class action lawsuit include:
- Lavender Essential Oil
- Peppermint Essential Oil
- Clove Leaf Essential Oil
- Rosemary Essential Oil
- Myrrh Essential Oil
- Frankincense Essential Oil
- Lemon Essential Oil
- Thyme Essential Oil
- Bergamot Essential Oil
- Geranium Essential Oil
- Tea Tree Essential Oil
- Jasmine Essential Oil
- Eucalyptus Essential Oil
- Roman Chamomile Essential Oil
The Majestic Pure class action lawsuit asserts claims for violations of consumer protection laws of all 50 states, violation of New York business laws, violation of the Magnuson-Moss Warranty Act, and breach of express warranties.
Williams filed the Majestic Pure class action lawsuit on behalf of herself and a proposed Class of consumers throughout the United States who purchased the essential oils for personal use and not for resale during the applicable statute of limitations. She also seeks to represent a New York subclass.
The Majestic Pure essential oil class action lawsuit seeks monetary damages, injunctive relief, actual damages, punitive damages, attorneys’ fees and costs, and other relief deemed appropriate by the court. Williams is also seeking an order requiring Majestic Pure to accurately label its products.
Williams is represented by Michael J. Gabrielli of Gabrielli Levitt LLP.
The Majestic Pure Essential Oils Class Action Lawsuit is Precious Williams v. Epic Business Services Inc. d/b/a Majestic Pure Cosmeceuticals, Case No. 1:18-cv-04270-RA, in the U.S. District Court for the Southern District of New York.
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244 thoughts onMajestic Pure Class Action Says Essential Oils Aren’t ‘100% Natural’
Add me in.
How do I get involved in this lawsuit? I have spent not less that $1000 on many bottles through Amazon and MP website over the past 5 years.
I just spent close to $100 on their products. I thought the lavender smelled horrible! I purchased these items through Amazon and would like to be part of this action. Here i am trying to do things for my health and find out these big companies just don’t give a damn about anything except what goes in their pockets! Very upset!!
I’ve bought 7 bottles of Majestic Pure essential oils from Amazon over the past 2 years. I thought I was using a pure oil and I would like to be added to the class action lawsuit as well.
I bought the package bottles too. 7 bottles. Sad it’s not real.
Has this case been settled? I too have purchased many essential oils from this company and paid premium prices with the understanding and expectation that I was receiving pure, natural, and non-toxic products. I’m appalled! What is this business about adding a possible carcinogen into their mix? I use these oils in my eye cream and body lotion and so does my mom and my child!!
Is there an update on this case? I have purchased these oils as well because they claimed to be all natural. How do we know if their advertising is actually false?
Wow.
If they would lie about that, then what other products are they lying about?!
I just ordered stuff from them. Now I feel funny. I usually get their almond oil, grapeseed oil. One of their soaps, and facial mask and butters. .. Just wow
When companies get caught LYING they should be fined alright, but also not allowed to do business .
I also purchased several 4 oz bottles of essential oils from majesti pure through Amazon.
I’m angry and frustrated feel betrayed. Can I join this class action suit.
I have the rosehip oil from majestic pure ,is this included in the lawsuit?
I would also like to be added to your class action lawsuit. I purchased may oils from this company on Amazon, and have the documents to verify my claim. I feel betrayed by this company and would just like my money back.
Thank you.