Dude Wipes class action alleges flushable wipes not plant-based, hypoallergenic

Dude Wipes class action lawsuit overview:

• Who: Two consumers filed a class action lawsuit against Dude Products LLC.
• Why: The plaintiffs allege that Dude Products falsely advertised its Dude Wipes flushable wipes as plant-based and hypoallergenic.
• Where: The Dude Wipes class action lawsuit was filed in California federal court.

A new class action lawsuit alleges Dude Products falsely advertises its Dude Wipes flushable wipes as plant-based and hypoallergenic.

Plaintiffs Rena Roman and Bryan Dawe filed the class action complaint against Dude Products on June 18 in California federal court, alleging violations of state consumer laws.

According to the lawsuit, Dude Products falsely advertised Dude Wipes as being made with “99% Water & Plant Based Ingredients” and as “Hypoallergenic,” “Dermatologist Tested,” “Sensitive” and “Safe on Sensitive Skin.”

Roman claims that she purchased the Fragrance Free product for approximately $9.99 in May 2025, and Dawe purchased the Mint Chill, Fragrance Free Extra-Large and Fragrance Free Travel products in July 2025. Both claim relying on the plant-based, hypoallergenic and fragrance-free representations. 

The plaintiffs allege that the wipes contain synthetic, non-plant-based ingredients, recognized contact allergens and, in some cases, fragrance ingredients or ingredients that function as fragrances, contrary to the products’ marketing claims.

Lawsuit: Dude Wipes contain synthetic ingredients

The class action lawsuit claims that Dude Wipes contain synthetic ingredients, such as cocamidopropyl PG-dimonium chloride phosphate, sodium benzoate, citric acid and fragrance, which are not plant-based.

Additionally, the wipes contain recognized contact allergens, such as sodium benzoate, fragrance and chamomile, which contradict the hypoallergenic claims, the class action lawsuit says.

The plaintiffs further allege that the scented variants of Dude Wipes flushable wipes derive their scent from undisclosed fragrance and chamomile rather than the named botanicals, and that the fragrance-free variant contains chamomile, an ingredient that functions as a fragrance.

Roman and Dawe argue that Dude Products misled consumers into believing that Dude Wipes were plant-based, hypoallergenic and free of fragrance, when, in fact, they were not.

The plaintiffs say that they relied on these representations when purchasing the wipes and paid a premium for them, believing they were safe for sensitive skin and free of allergens.

The Dude Wipes class action lawsuit alleges the company violated California’s Consumers Legal Remedies Act, Unfair Competition Law and False Advertising Law, as well as other state consumer protection statutes.

The plaintiffs are looking to represent anyone in the United States who purchased Dude Wipes for their personal use. They are suing for violations of California and other state consumer protection laws, along with breach of express warranty and unjust enrichment claims, and seek class certification, damages, attorneys’ fees, costs and a jury trial.

In similar allegations, a customer is suing Edgewell Personal Care Brands, claiming its Wet Ones wipes contain fragrance allergens that can cause allergic reactions in people with sensitive skin.

What do you think of the allegations made in this Dude Wipes class action lawsuit? Let us know in the comments.

The plaintiffs are represented by Adrian Gucovschi and Nathaniel Haim Sari of Gucovschi Law Firm PLLC.

The Dude Wipes class action lawsuit is Roman, et al. v. Dude Products LLC, Case No. 5:26-cv-06023, in the U.S. District Court for the Northern District of California.

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