Adore Organic Innovation Class Action Disputes CELLMAX Anti-Aging Claims

The makers of Adore Organic Innovation CELLMAX products have been hit with a class action lawsuit alleging they make false claims about the products’ ability to “renew and slow the aging process.”

According to the CELLMAX class action lawsuit, defendants Universal Handicraft Inc. d/b/a “Deep Sea Cosmetics” d/b/a “Adore Organic Innovations” and Shay Sabag Segev manufacture, distribute, market, advertise and sell a line of super premium cosmetics that include a “proven” plant stem cell formula combined with organic plant extracts, essential oils and vitamins to allow a person’s skin cells to renew.

The Adore Organic Innovation product line also includes CELLMAX products, which are allegedly “proven to restore youthful appearance by protecting your skin’s own stem cells and encouraging them to regenerate healthy texture.”

Plaintiff Millie Land claims that the defendants’ representations about the anti-aging properties of the CELLMAX products are false and misleading. According to the Adore Organic Innovation class action lawsuit, the plant stem cells included in the CELLMAX products are actually a proprietary ingredient called PhytoCellTec, which is manufactured by Mibelle Biochemistry of Switzerland.

PhytoCellTec is also reportedly included as an ingredient in several other far less expensive cosmetic products. Further, the CELLMAX class action lawsuit says, the research director of Mibelle has admitted that the anti-aging benefits after topical application of PhytoCellTec could not be confirmed in a clinical trial.

However, the defendants continue to market Adore CELLMAX products as a “proven” plant stem cell formula that has the ability to slow the aging process and continue to charge a super-premium price for “what is really a ‘simple and low-cost’ cream,” according to the Adore class action lawsuit.

Additionally, the anti-aging product class action lawsuit claims the defendants have copied the style of advertisements of Christian Dior’s popular J’ADORE fragrance and skin care products in order to mislead consumers and deceive them into believing Adore-brand products are associated with or sponsored by Dior.

Land says she purchased approximately $550 worth of Adore products from an Adore Organic Innovation store in Ft. Lauderdale, Fla., in 2015. She says she would not have purchased the products, or would have paid significantly less for the products, if she had known they did not provide the advertised anti-aging benefits.

The Adore Organic Innovation class action lawsuit asserts claims for breach of express warranty and unjust enrichment. Land seeks declaratory and injunctive relief, restitution, disgorgement, punitive damages, attorneys’ fees and costs, and other relief deemed proper by the court. She also seeks an order requiring the defendants to engage in a corrective advertising campaign.

A similar Adore CELLMAX anti-aging products class action lawsuit was filed last fall in California federal court.

Land is represented by Cullin O’Brien of Cullin O’Brien Law PA and Ronald A. Marron and Michael Houchin of Law Offices of Ronald A. Marron APLC.

The Adore CELLMAX Anti-Aging Products Class Action Lawsuit is Millie Land v. Universal Handicraft Inc. d/b/a “Deep Sea Cosmetics” d/b/a “Adore Organic Innovations,” et al., Case No. 1:17-cv-21947-CMA, in the U.S. District Court for the Southern District of Florida.

UPDATE: Adore Organic Innovation Class Action was voluntarily dismissed on August 2, 2017.

UPDATE 2: May 2018, the Adore Organic cosmetics class action settlement is now open. Click here to file a claim.