Adore Organic Innovations Class Action Alleges False Anti-Aging Claims

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A federal class action lawsuit claims that Universal Handicraft dba Deep Sea Cosmetics dba Adore Organic Innovations falsely advertises that its Adore products can “halt the aging process.”

Cosmetic products bearing the Adore Organic Innovations name are sold through kiosks, online, and through retail store locations throughout the country.

According to the complaint, Adore products are marketed as premium cosmetics with “the most advanced breakthrough in anti-aging skin care today.”

The lawsuit alleges Adore makes numerous claims about the anti-aging benefits of their product line including that the skin care contains “the highest concentration of its proven Plant Stem Cell formula, combined with a blend of vitamins, essential oils, and organic plant extracts, to enable your skin’s own stem cells to renew and slow the aging process.”

In addition, Adore claims its products “regenerate the structure and function of human skin,” the lawsuit states.

However, plaintiff Lisa Mollicone says these representations are false and misleading.

Her class action lawsuit against Adore Organic Innovations filed on Sept. 29 in California federal court, alleges that the skin care products do not “halt the aging process” nor are the Adore products “proven to restore youthful appearance.”

Instead, Mollicone, who says she purchased $1,000 dollars worth of Adore items from a Beverly Hills retail store, claims the plant stem cells in the products are really a proprietary ingredient called PhytoCellTec derived from a rare Swiss apple and manufactured by Mibelle Biochemistry of Switzerland.

Reportedly, the research director of Mibelle attests that anti-aging benefits from the topical application of PhytoCellTec could not be confirmed in a clinical trial.

Mollicone contends that despite this statement from the research director, the defendants continue to market Adore Organic products as containing a “proven” plant stem cell formula that dramatically slows the aging process.

Essentially, Mollicone states that the defendants charge a super-premium price for what is really a “simple and low-cost” cream that does not live up to its anti-aging claims.

Additionally, the FDA has noted in particular that claims that a product acts to “regenerate cells” in the skin are structure-function claims that classify cosmetics as drugs, the 70-page lawsuit states.

As such, according to Mollicone’s complaint, the Adore products are misbranded under the FDCA by failing to identify their active ingredients and are therefore unlawfully marketed in the U.S.

“All credible evidence shows that Defendants’ claims about plant stem cells in the Adore products and their ability to interact with human skin stem cells to provide anti-aging benefits are false and deceptive,” the lawsuit says.

Mollicone brings forth multiple claims including fraud by omission, suppression of facts, negligent misrepresentations, as well as violations of various California and New Jersey consumer protection laws.

She seeks to represent five certified Classes comprised of many thousands of consumers who were allegedly deceived by Adore products’ anti-aging claims: a nationwide consumer Class, a direct-to-consumer Class, a multi-state warranty Class, a California Class, and a New Jersey Class.

Mollicone is represented by Ronald A. Marron, Skye Resendes, and Michael T. Houchin of The Law Offices of Ronald A. Marron.

The Adore Skin Care False Advertising Class Action Lawsuit is Mollicone v. Universal Handicraft Inc. d/b/a “Deep Sea Cosmetics” d/b/a “Adore Organic Innovations,” et al., Case No. 2:16-cv-07322, in the U.S. District Court for the Central District of California.

UPDATE: May 2018, the Adore Organic cosmetics class action settlement is now open. Click here to file a claim.