Bang Drink Lawsuit Alleges Serious False Advertising Claims

VPX Sports is facing a new class action Bang drink lawsuit alleging they used false marketing statements to convince consumers to buy their drink.

This Bang drink lawsuit was filed by a woman from California, seeking to represent herself and other consumers who reportedly purchased the company’s drinks after reading marketing promises that Bang could cure Alzheimer’s or other cognitive conditions.

Plaintiff Ismail I. is the lead plaintiff in this Bang drink lawsuit, and claims that she and other consumers suffered financial damages from purchasing this energy drink.

According to the Bang drink lawsuit, Ismail had purchased these supplement drinks from 2017 to 2018 after reviewing the product packaging that described numerous health and wellness benefits. Included among the marketing statements she reviewed  were statements describing the product as “potent brain and body rocking fuel” and that the drink could cure a variety of conditions like Parkinson’s and Alzheimer’s.

According to the product’s label, these Bang energy drinks contained super creatine, BCAA Aminos, and Ultra CoQ10, which made Ismail believe that the energy drink provided health and wellness benefits promised.

In fact, VPX Sports allegedly states that Bang energy drinks are the “healthiest energy drinks” on the market and that “super creatine” is more effective than other forms of creatine.

Overview of Bang Drink Lawsuit Allegations

Also known as Vital Pharmaceuticals Inc., VPX Sports is an American company that reportedly focuses on making high quality nutritional supplements. The company was started by CEO and CSO (Chief Scientific Officer) Jake Owoc in 1993.

According to the VPX Sports website, Owoc stated that he made it a point to make “super potent and highly effective” supplements to help consumers in their lives and is “disgusted” by other supplement companies that allegedly “mislabel their products.”

This makes Ismail’s Bang energy drink lawsuit very troubling, as consumers have become increasingly concerned over the ingredients in their food and drinks.

It is important to note that Bang energy drinks are not regulated by the FDA, but the agency has taken measures to try to educate consumers in this area. This is because consumers are willing to pay premium prices for products that are advertised as healthy, so it is important for them to be educated for safety and to get their money’s worth.

According to the VPX Sports website, all raw material of the energy drinks are quarantined and tested to ensure the “purity levels of the ingredients.” The company also states that the “physical characteristics of the compound are verified through our infrared spectroscopy (IR) machine” during the testing phases.

These claims are called out in the Bang drink lawsuit, which states that these complicated terms are deliberately used to confuse and entice consumers to buy the products.

The Bang drink lawsuit further states that unless the consumer had a background in chemistry or was highly educated in a similar field, they would not know how to properly review and evaluate these marketing claims.

Ismail is seeking damages for all allegedly false marketing claims, stating she would not have purchased the products if they were aware of the true nature of the advertising statements.  And she is not alone in the false adverting claims arena, as Muscle Milk manufacturer Cytosport faces similar allegations.

Another Bang suit was filed by Monster Energy Company, alleging that the claims about Bang energy were false and violate California label law. Monster further stated that “Bang is marketed as a modern day snake oil.”

Ismail’s Bang Drink Lawsuit is Case No. 3:18-cv-05758, filed in the U.S. District Court of Northern California.

Join a Free Bang Energy Drink Class Action Lawsuit Investigation

If you purchased Bang Energy drink because of its health claims, you may qualify to file a Bang Energy Drink class action lawsuit.

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