Second Monat Hair Care Class Action Lawsuit Alleges Hair Loss

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Monat Global Corp. faces another class action lawsuit alleging that the company’s hair care products cause hair loss instead of treating it, as advertised.

According to plaintiff Amber Alabaster, she bought Monat hair care products to treat her hair loss.

Alabaster claims Monat hair care products are advertised as being able to stop hair loss and promote hair regrowth, as well as being suitable for all skin and hair types.

However, the plaintiff argues that her use of the products caused significant irritation to her skin and caused her to lose more hair.

She alleges that when she called Monat to talk about her problem and find a solution, a representative claimed that she was just going through a “detoxing” period that would initially cause her to lose hair, but then she would regrow more hair. Allegedly, they also suggested she purchase more expensive Monat products to address the problem.

Alabaster says the claim of a “detoxing” period is one excuse that the company gives out to many consumers experiencing hair loss from the products. She also claims that the company’s suggestion to purchase other Monat products to remedy their hair loss problem is not an attempt to help consumers, but an attempt to get them to spend more money.

Alabaster’s lawsuit comes on the heels of other customer complaints of the same nature against Monat. Just last month, another class action lawsuit brought forward many of the same claims against Monat.

According to Alabaster, in January 2018 Monat sued another consumer for creating a Facebook page dedicated to alleged victims of Monat. The suit included, among other things, a requirement that the consumer turn the Facebook page over to Monat.

The Monat class action claims that the company intentionally misleads consumers about the nature of their products. The plaintiff says the product’s marketing is in direct contrast to the products’ actual nature, citing advertising materials that say Monat products “significant[ly] decrease…hair loss effect and increase in hair regrowth,” and that Monat has “higher proven results than the other leading hair rejuvenation brands.”

Additionally, the Monat hair loss class action lawsuit claims that the company intentionally misrepresented the research that went into its products. The Monat false advertising class action lawsuit alleges that the company “directly and indirectly” communicates to consumers that the products have been clinically tested when this is not the case.

The false hair regrowth class action lawsuit cites a number of marketing statements by Monat claiming that the hair care products “have passed all clinical safely tests to which they have been subjected.” However, the Monat defective hair treatment class action lawsuit claims that some ingredients in the products have been subjected to limited testing, the products as a whole have not been subjected to any clinical safety tests.

The Monat deceptive advertising class action lawsuit then goes on to claim that the company also intentionally misrepresents the products’ ingredients — it claims that the products are advertised as containing no PEGs, silicones, or petrochemicals, when in fact, the products contain all of these ingredients.

Alabaster says she would not have purchased the Monat hair care products if she had been properly warned about the impacts of the products. She seeks damages on behalf of herself and all similarly affected consumers.

The plaintiff is represented by William B. Federman of Federman & Sherwood.

The Monat Hair Loss Class Action Lawsuit is Amber Alabaster v. Monat Global Corp., Case No. 5:18-cv-00224-M, in the U.S. District Court for the Western District of Oklahoma.