Clorox class action claims laundry sanitizer falsely advertises killing 99.9% of bacteria

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Clorox laundry sanitizer class action lawsuit overview: 

• Who: Tiffany Craw filed a class action lawsuit against The Clorox Co. 
• Why: Craw claims Clorox sells laundry sanitizer that claims to be able to kill 99.9% of bacteria, despite there allegedly being no evidence it makes a difference. 
• Where: The class action lawsuit was filed in Illinois federal court. 

The Clorox Co. misleads consumers by selling laundry sanitizer it claims can kill 99.9% of bacteria despite there being no evidence that the normal laundering process leaves laundry with enough bacteria to pose any risk, a new class action lawsuit alleges. 

Plaintiff Tiffany Craw claims Clorox deceives consumers into thinking that its laundry sanitizer product “can provide a meaningful benefit beyond the standard laundering process.” 

Craw argues that there have been no “credible and accepted studies” to show that “domestic laundry practices” using hot, warm or cold water, along with detergent and a drying cycle, “are insufficient to prevent the spread of bacteria and cause any harm.” 

“While the Product may be authorized to claim it can achieve a reduction in 99.9% of bacteria, such a claim is misleading in light of the absence of any evidence that survival of bacteria from a standard laundering process poses any risk,” the Clorox class action states. 

Class action claims consumers pay ‘premium price’ for Clorox laundry sanitizer 

Consumers end up paying a premium price — compared to similar products — for the Clorox laundry sanitizer due to its alleged “misleading representations and omissions,” the Clorox class action alleges. 

Craw claims Clorox is guilty of unjust enrichment, fraud and negligent misrepresentation and in violation of the Magnuson Moss Warranty Act, the Illinois Consumer Fraud and Deceptive Business Practices Act and several state consumer fraud acts. 

Craw demands a jury trial and requests declaratory and injunctive relief along with an award of monetary, statutory and/or punitive damages for herself and all class members. 

She wants to represent an Illinois class and consumer fraud multistate class of individuals who have purchased the Clorox laundry sanitizer product stating it is able to kill 99.9% of bacteria.

A similar class action lawsuit was filed against Lysol-manufacturer Reckitt Benckiser last month by a consumer arguing the company misled consumers by claiming its laundry sanitizer can kill 99.9% of bacteria. 

Have you purchased Clorox laundry sanitizer stating it can kill 99.9% of bacteria? Let us know in the comments! 

The plaintiffs are represented by Spencer Sheehan of Sheehan & Associates, P.C. 

The Clorox laundry sanitizer class action lawsuit is Craw v. The Clorox Company, Case No. 2:22-cv-02225, in the U.S. District Court for the Central District of Illinois.

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