Goodyear class action alleges company monitors customers’ website activity

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Goodyear website activity class action lawsuit overview: 

• Who: Joe Alves filed a class action lawsuit against Goodyear Tire and Rubber Company. 
• Why: Alves claims Goodyear breaks the law by allegedly intercepting the electronic communications of its website visitors without their consent. 
• Where: The class action lawsuit was filed in Massachusetts federal court. 

Goodyear wiretaps the personal and private electronic communications of its website visitors without their consent, a new class action lawsuit alleges. 

Plaintiff Joe Alves claims Goodyear “procures and directs” third-party vendors to embed JavaScript code on its website that allows it to intercept and record their electronic communications. 

Goodyear is able to use its so-called “Session Replay Code” to see website visitors’ clicks, mouse movements and keystrokes, as well as the URLs of visited web pages, among other things, in real time, the lawsuit claims. 

“After intercepting and capturing the Website Communications, Goodyear and the Session Replay Providers use those Website Communications to recreate website visitors’ entire visit,” the Goodyear class action states. 

Goodyear class action claims company intercepts website visitors’ activity to benefit itself financially

Goodyear intercepts the electronic communications of its website visitors to benefit itself financially since website user and usage data has “immense economic value,” the Goodyear class action alleges. 

“This information is valuable to companies because they can use this data to improve customer experiences, refine their marketing strategies, capture data to sell it and even to secure more sensitive consumer data,” states the Goodyear class action. 

Alves claims Goodyear violates the Massachusetts Wiretapping Act and the Massachusetts Invasion of Privacy Statute, in addition to generally invading the privacy rights of its website visitors. 

He demands a jury trial and requests declaratory and injunctive relief along with an award of statutory, actual, compensatory, consequential, punitive and nominal damages for himself and all class members. 

Alves wants to represent a class of Massachusetts citizens who had their electronic communications intercepted by Goodyear while they visited its website. 

In related Goodyear news, in June, the company recalled 173,000 of its tires after safety investigators determined that tire failures caused crashes that led to eight deaths and injured 69 more from between 1998 and 2009. 

Have you had your website activity tracked without your consent ? Let us know in the comments! 

The plaintiff is represented by Joseph P. Guglielmo, Carey Alexander and Ethan S. Binder of Scott+Scott Attorneys at Law LLP and Brian C. Gudmundson, Michael J. Laird and Rachel K. Tack of Zimmerman Reed LLP. 

The Goodyear class action lawsuit is Axelrod, et al. v. Lenovo (United States) Inc., Case No. 4:21-cv-06770, in the U.S. District Court for the District of Massachusetts. 

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