Gain greenwashing class action lawsuit overview:ย
- Who: Darlene Hangen-Hall filed a class action lawsuit against The Procter & Gamble Company.ย
- Why: Hangen-Hall claims Procter & Gamble โgreenwashesโ its Gain laundry detergent to make it appear environmentally friendly despite it allegedly containing a probable human carcinogen.
- Where: The class action lawsuit was filed in New York federal court.
Procter & Gamble manufactures and sells Gain brand laundry detergent that is designed to look environmentally friendly, despite it allegedly containing high levels of the toxin 1,4-Dioxane, a new class action lawsuit alleges.ย
Plaintiff Darlene Hangen-Hall claims the packaging for Gain laundry detergent is green and contains a design of natural elements โ such as stylized flowers, leaves, and butterflies โ in order to make the product appear sustainable and environmentally friendly.ย
Hangen-Hall argues Procter & Gamble is allegedly โgreenwashingโ its Gain laundry detergent product to target consumers who are willing to pay more for items they believe are sustainable and help protect the environment.ย
โResearch has shown that this kind of imagery evokes positive emotional responses in consumers, and is especially effective when consumers are not particularly knowledgeable and aware of greenwashing methods,โ the Gain class action states.ย
Hangen Hall wants to represent a New York class and multi-state consumer fraud class of individuals who have purchased the Gain laundry detergent product during the statutes of limitations for each cause of action alleged.ย
Gain laundry detergent contains probable human carcinogen, says class action
Despite the packaging for the Gain laundry detergent containing natural elements, independent testing has shown that the product contains 3.32 parts per million of the toxin 1,4-Dioxane, the Gain class action alleges.ย
The National Institutes of Health and Environmental Protection Agency, meanwhile, both classify 1,4-Dioxane as a โprobable human carcinogenโ that accumulates in a personโs body over time, according to the Gain class action.ย
Hangen-Hall argues that, despite the alleged risk to human health presented by 1,4-Dioxane, Procter & Gamble fails to disclose the toxinโs alleged inclusion in its Gain laundry detergent product to consumers.ย
โDefendant had a duty to disclose and/or provide non-deceptive descriptions and marketing of the Product,โ the Gain class action states.ย
Hangen-Hall claims Procter & Gamble is guilty of fraud, unjust enrichment, and negligent misrepresentation, and is in violation of the Magnuson Moss Warranty Act, several state consumer fraud acts, and New York General Business Law.ย
Plaintiff is demanding a jury trial and requesting declaratory relief along with an award of monetary, statutory, and/or punitive damages for herself and all class members.ย
In other laundry detergent news, Art of Green initiated a recall for more than 14,000 of its laundry detergent products last December over concerns they may have been contaminated with bacteria.ย
Have you purchased Gain brand laundry detergent? Let us know in the comments!ย
The plaintiff is represented by Spencer Sheehan of Sheehan & Associates, P.C.ย
The Gain greenwashing class action lawsuit is Hangen-Hall, et al. v. The Procter & Gamble Company, Case No. 1:23-cv-00218, in the U.S. District Court for the Western District of New York.
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1,769 thoughts onGain class action claims company โgreenwashesโ products that contain toxins
Gain was the only laundry detergent and fabric softener I used for years until about 3 months ago. Please add me to this class action suit.
Gain was the only laundry detergent and fabric softener I used for years until about 3 months ago. Please add me to this class action suit.
Hy please send me more info how to file a claim I been useing gain for 8 years now this is crazy
Been using it for years grans has been breaking out with little bumps
have been using for years now please add me
I also have used gain off and on and had unexplainable skin issues. Please add me to the list.
Yes I have been using gain products. I use the washing powders but it caused me to break out really bad. I thought it was just the certain type of gain so I have switched to different ones and still break out bad. Please add me to the list. Thanks.
I use gain products and always my kids complain of itchy skin and they get like acema skin
Yes please I am concerned cause my husband was diagnosed with a form of cancer
Please add me. Iโve been using Gain for years!! Very disappointed they wouldnโt disclose this info to the public!!@ just like the pharmaceutical companies, greed greed greed!!
Please add me
Please add me to the list, as a user of gain products
I use gain liquid, gain pods, and gain unstoppable. Been using gain for 44 years
I use gain products. I use the washing powders but it caused me to break out really bad. I thought it was just the certain type of gain so I have switched to different ones and still break out bad. Please add me to the list. Thanks.
Iโve been using Gain for years and never knew that it was harmfulto my skin. I had a really bad rash recently and the doctor asked if I had changed my detergent along with other questions and I told him no. I keep the antibiotic cream on hand for the occasional breakouts. Iโve switched detergents now that Iโve read this and hope Iโll have better luck with this one.