Gain greenwashing class action lawsuit overview:ย
- Who: Darlene Hangen-Hall filed a class action lawsuit against The Procter & Gamble Company.ย
- Why: Hangen-Hall claims Procter & Gamble โgreenwashesโ its Gain laundry detergent to make it appear environmentally friendly despite it allegedly containing a probable human carcinogen.
- Where: The class action lawsuit was filed in New York federal court.
Procter & Gamble manufactures and sells Gain brand laundry detergent that is designed to look environmentally friendly, despite it allegedly containing high levels of the toxin 1,4-Dioxane, a new class action lawsuit alleges.ย
Plaintiff Darlene Hangen-Hall claims the packaging for Gain laundry detergent is green and contains a design of natural elements โ such as stylized flowers, leaves, and butterflies โ in order to make the product appear sustainable and environmentally friendly.ย
Hangen-Hall argues Procter & Gamble is allegedly โgreenwashingโ its Gain laundry detergent product to target consumers who are willing to pay more for items they believe are sustainable and help protect the environment.ย
โResearch has shown that this kind of imagery evokes positive emotional responses in consumers, and is especially effective when consumers are not particularly knowledgeable and aware of greenwashing methods,โ the Gain class action states.ย
Hangen Hall wants to represent a New York class and multi-state consumer fraud class of individuals who have purchased the Gain laundry detergent product during the statutes of limitations for each cause of action alleged.ย
Gain laundry detergent contains probable human carcinogen, says class action
Despite the packaging for the Gain laundry detergent containing natural elements, independent testing has shown that the product contains 3.32 parts per million of the toxin 1,4-Dioxane, the Gain class action alleges.ย
The National Institutes of Health and Environmental Protection Agency, meanwhile, both classify 1,4-Dioxane as a โprobable human carcinogenโ that accumulates in a personโs body over time, according to the Gain class action.ย
Hangen-Hall argues that, despite the alleged risk to human health presented by 1,4-Dioxane, Procter & Gamble fails to disclose the toxinโs alleged inclusion in its Gain laundry detergent product to consumers.ย
โDefendant had a duty to disclose and/or provide non-deceptive descriptions and marketing of the Product,โ the Gain class action states.ย
Hangen-Hall claims Procter & Gamble is guilty of fraud, unjust enrichment, and negligent misrepresentation, and is in violation of the Magnuson Moss Warranty Act, several state consumer fraud acts, and New York General Business Law.ย
Plaintiff is demanding a jury trial and requesting declaratory relief along with an award of monetary, statutory, and/or punitive damages for herself and all class members.ย
In other laundry detergent news, Art of Green initiated a recall for more than 14,000 of its laundry detergent products last December over concerns they may have been contaminated with bacteria.ย
Have you purchased Gain brand laundry detergent? Let us know in the comments!ย
The plaintiff is represented by Spencer Sheehan of Sheehan & Associates, P.C.ย
The Gain greenwashing class action lawsuit is Hangen-Hall, et al. v. The Procter & Gamble Company, Case No. 1:23-cv-00218, in the U.S. District Court for the Western District of New York.
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1,769 thoughts onGain class action claims company โgreenwashesโ products that contain toxins
Wow. Iโve been using Gain for years because it reminds me of my Mom. I actually just bought the soap, dryer sheets, fabric softner and scent beads of Gain yesterday. Thats my normal monthly plus purchase of Gain for years. This just sickens me they are poisoning their customers. Please contact me for the class action lawsuit.
Myself my daughter and my mom have been using this for years.
I have purchased nothing but Gain laundry products for a very long time now
I use Hain Detergent, softener and the Gain dishwasher liquid. Wow! I didnโt know this. Gonna stop using in my laundry.
Just picked up some gain last night ,gain is my soap been using it forever
I just stocked back up on my gain laundry detergent, wish I had known then before I purchased more, this is probably why our clothes are beginning to tear when we wash them in gain detergent,
I just had my son buy me some Gain soap last night and gain is (was)my soap that what I used faithfully
I need in on this. My wife and i only buy gain. Or we did now after finding this out, we will switch.
We bought gain for years .. just last summer my boyfriend started getting rashes..shoulders, waistband ankles the rim where his hat would go around his head anywhere clothes would be ..he be raw with in an hour .lots of benadryl and oatmeal baths for hours
Iโve been going to a dermatologist for a few years now due to horrible rash that nobody seems to be helping me with please help me My skin is literally bleeding Been to two dermatologists over the past year have horrible horrible rash breakouts all in all very sick all I buy is gain product laundry soap and the new spray dish soap too
Gain is the only detergent I use! Please add me โฆIโve used all of the Gain products
We bought gain for years .. just last summer my boyfriend started getting rashes..shoulders, waistband ankles the rim where his hat would go around his head anywhere clothes would be ..he be raw with in an hour .lots of benadryl and oatmeal baths for hours
Please add us
I use gain all the time. WOW
Add me
Gain is the only detergent I use! Please add me
I have used gain for atleast 10years now. I pray i dont get sick from it. Its great detergent but if it may contain carcinogen then i will switch. Please add me to this lawsuit.
Thatโs all I have been using for years. Please add me.