Gain greenwashing class action lawsuit overview:ย
- Who: Darlene Hangen-Hall filed a class action lawsuit against The Procter & Gamble Company.ย
- Why: Hangen-Hall claims Procter & Gamble โgreenwashesโ its Gain laundry detergent to make it appear environmentally friendly despite it allegedly containing a probable human carcinogen.
- Where: The class action lawsuit was filed in New York federal court.
Procter & Gamble manufactures and sells Gain brand laundry detergent that is designed to look environmentally friendly, despite it allegedly containing high levels of the toxin 1,4-Dioxane, a new class action lawsuit alleges.ย
Plaintiff Darlene Hangen-Hall claims the packaging for Gain laundry detergent is green and contains a design of natural elements โ such as stylized flowers, leaves, and butterflies โ in order to make the product appear sustainable and environmentally friendly.ย
Hangen-Hall argues Procter & Gamble is allegedly โgreenwashingโ its Gain laundry detergent product to target consumers who are willing to pay more for items they believe are sustainable and help protect the environment.ย
โResearch has shown that this kind of imagery evokes positive emotional responses in consumers, and is especially effective when consumers are not particularly knowledgeable and aware of greenwashing methods,โ the Gain class action states.ย
Hangen Hall wants to represent a New York class and multi-state consumer fraud class of individuals who have purchased the Gain laundry detergent product during the statutes of limitations for each cause of action alleged.ย
Gain laundry detergent contains probable human carcinogen, says class action
Despite the packaging for the Gain laundry detergent containing natural elements, independent testing has shown that the product contains 3.32 parts per million of the toxin 1,4-Dioxane, the Gain class action alleges.ย
The National Institutes of Health and Environmental Protection Agency, meanwhile, both classify 1,4-Dioxane as a โprobable human carcinogenโ that accumulates in a personโs body over time, according to the Gain class action.ย
Hangen-Hall argues that, despite the alleged risk to human health presented by 1,4-Dioxane, Procter & Gamble fails to disclose the toxinโs alleged inclusion in its Gain laundry detergent product to consumers.ย
โDefendant had a duty to disclose and/or provide non-deceptive descriptions and marketing of the Product,โ the Gain class action states.ย
Hangen-Hall claims Procter & Gamble is guilty of fraud, unjust enrichment, and negligent misrepresentation, and is in violation of the Magnuson Moss Warranty Act, several state consumer fraud acts, and New York General Business Law.ย
Plaintiff is demanding a jury trial and requesting declaratory relief along with an award of monetary, statutory, and/or punitive damages for herself and all class members.ย
In other laundry detergent news, Art of Green initiated a recall for more than 14,000 of its laundry detergent products last December over concerns they may have been contaminated with bacteria.ย
Have you purchased Gain brand laundry detergent? Let us know in the comments!ย
The plaintiff is represented by Spencer Sheehan of Sheehan & Associates, P.C.ย
The Gain greenwashing class action lawsuit is Hangen-Hall, et al. v. The Procter & Gamble Company, Case No. 1:23-cv-00218, in the U.S. District Court for the Western District of New York.
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1,769 thoughts onGain class action claims company โgreenwashesโ products that contain toxins
Iโve used Gain laundry soap for a very long time.,
I have used Gain laundry soap for a very long timeโฆ
Me too! This is crazy
If Indiana is allowed, please do me.
Please add me
I have purchased and used Gain laundry detergentโฆam I eligible to take part in the class action suit?
I use only gain laundry soap,please let me know if itโs hazardous.Add me to list.
Gain is the only detergent I use. I also use gain scent boosters, gain liquid fabric softener, and gain fabric softener sheets. I have been using them for as long as I can remember. My mother also uses them and was diagnosed with breast cancer just over a year ago. My daughter also uses only gain, as she grew up on me using it.
Please feel free to contact me regarding this lawsuit. So disappointed to find that they use possible carcinogens in their product.
Add Me Please
Please add me
Also use only gain. Add me.
Please add me
Yes! Gain is all I use
I use to buy Gain products all the time but couldnโt figure out why I was getting a migraine all the time. It was the scent that was too strong.
Same here I grew up with my mother using nothing but gain and I followed right along. Add me please and thank you
I used Gain but, the fragrance was way too strong! I use Dreft or Tide without any dies or scents. Same with the softener and, dryer sheets. It can get expensive but, Both my Husband and Myself are worth it.
I meant to say dyes.
Hey luv, fyiโฆ.Dreft and tide are also contaminated with the same carcinogens. Even the dye free ones got an F score on the consumer ratings. Those were even some of the ones banned in certain states