Dollar General class action claims stores charges higher prices at register than advertised on shelves

Dollar General prices class action lawsuit overview: 

• Who: Lori Hartline filed a class action lawsuit against Dollar General Corporation and Dolgencorp LLC doing business as Dollar General. 
• Why: Hartline claims Dollar General regularly charges more than the advertised shelf life for products sold at its grocery store locations. 
• Where: The class action lawsuit was filed in Oklahoma federal court. 

Dollar General regularly charges customers a higher price for various items at the cash register than what their advertised price is on the shelf, a new class action lawsuit alleges. 

Plaintiff Lori Hartline claims she has noticed a discrepancy in what she was charged and paid at checkout versus the advertised shelf-price for merchandise she purchased at a Dollar General in Porum, Oklahoma.

Hartline argues she has filed three complaints with the Oklahoma attorney general this year over Dollar General allegedly charging her more at checkout for merchandise than what the advertised shelf-price was. 

“It is Defendant’s policy and practice to charge a higher price at the register for merchandise than the price advertised on the unit price labels for the same merchandise on the shelves in Defendant’s Oklahoma stores,” the Dollar General class action states. 

Hartline wants to represent a class of consumers who, within the last three years, have paid more for merchandise than the advertised price labeled on the shelf at a Dollar General store located in Oklahoma.

Complaints also filed against Dollar General in New Jersey, Ohio, New York, class action says

Hartline cites complaints that have been filed against Dollar General in New Jersey, Ohio and New York by consumers claiming the store regularly charged customers higher prices at the register than the price of merchandise advertised on the shelves. 

“Defendant used the same procedures that they employed in charging a higher price than advertised to Plaintiffs when selling the same and/or similar merchandise to numerous other consumers in its Oklahoma stores,” the Dollar General class action states. 

Hartline claims Dollar General is in violation of the Oklahoma Consumer Protection Act. She is demanding a jury trial and requesting injunctive and declaratory relief along with an award of actual, treble, statutory and punitive damages for herself and all class members. 

A separate class action lawsuit was filed against Dollar General earlier this year by a consumer arguing the company failed to make its website fully accessible to and independently usable by individuals who are blind or visually impaired. 

Have you been charged more at checkout than the advertised shelf price for a product purchased at a Dollar General in Oklahoma? Let us know in the comments.

The plaintiff is represented by William B. Federman and Jessica A. Wilkes of Federman & Sherwood, and Brian D. Flick and Marc E. Dann of DannLaw. 

The Dollar General prices class action lawsuit is Hartline v. Dollar General Crop., et al., Case No. 6:23-cv-00319, in the U.S. District Court for the Eastern District of Oklahoma.

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