Companies face class actions over alleged false advertising as others reach settlements

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False advertising class action lawsuits overview: 

• Who: Colgate, Taco Bell, Pacific Coast Producers, Tesla, A&W, Keurig Dr Pepper, Curaleaf, DreamCloud and Inventure Foods have recently been hit with a class action lawsuit or reached a class action settlement. 
• Why: The class action lawsuits and settlements involve false advertising claims. 
• Where: The class action lawsuits and settlements affect consumers nationwide. 

Companies filed or settled class action lawsuits involving false advertising claims recently. 

The companies are in the food, dental hygiene, automobile, mattress and cannabis industries. 

A consumer may choose to file a false advertising claim if they believe they have been misled by a company about a product or service.

Colgate class action claims company deceives consumers about toothpaste tube recyclability 

A pair of consumers filed a class action lawsuit against Colgate-Palmolive Company earlier this month, arguing the company falsely advertises its Colgate and Tom’s of Maine brand toothpaste tubes are recyclable. 

The consumers claim the Colgate and Tom’s of Maine toothpaste tubes are only accepted at a “miniscule” amount of recycling centers. 

“Defendant knows that the Products almost invariably end up in landfills or incinerated because recycling facilities do not accept them,” the Colgate class action states. 

Taco Bell falsely advertises amount of ingredients in some menu items, class action says

A consumer filed a class action lawsuit against Taco Bell at the end of July, arguing the Mexican fast food chain falsely advertises the amount of beef and other ingredients in some of its products. 

Taco Bell is accused of depicting in its advertisements and on its menu boards that some of its menu items, including the Crunchwrap Supreme and Mexican Pizza, among others, contain twice the amount of ingredients than in reality. 

Canner accused of falsely advertising tomatoes as ‘preservative-free’

A class action lawsuit was filed against the largest tomato canner in the United States last month over claims the company falsely advertises that its tomatoes are “preservative-free” despite them allegedly containing citric acid. 

Pacific Coast Producers is accused of mislabeling that its tomatoes are preservative-free to capitalize on a demand from consumers for preservative-free food. 

“Defendant clearly lists ‘No Preservatives’ on Products’ label, capitalizing on the preference of health-conscious consumers to purchase foods that are free from preservatives,” the Pacific Coast class action states. 

Tesla inflates estimated mileage range, class action says

A group of vehicle owners filed a class action lawsuit against Tesla Motors earlier this month, claiming the automaker falsely advertises the mileage range of its electric vehicles. 

Tesla is accused of estimating the mileage range for its electric vehicles as much as 26% more than their actual average range in an effort to appeal to consumers. 

“The electric vehicle’s range is one of the most important features that consumers generally consider when purchasing an electric vehicle because it correlates to the distance they can travel before needing to recharge the vehicle,” the Tesla class action states.

A&W, Keurig Dr Pepper to pay $15M over claims they falsely advertised root beer, cream soda contained real vanilla

On the settlement side, A&W Concentrate and Keurig Dr Pepper agreed to pay $15 million last month to resolve claims they falsely advertised that their root beer and cream soda contained real vanilla. 

Consumers who purchased one or more A&W Root Beer or Cream Soda products containing the statement “made with aged vanilla” on their label from between Feb. 7, 2016, and June 2, 2023 can benefit from the class action settlement. 

Curaleaf to pay $100,000 to end claims it falsely advertised CBD drops only contained CBD 

Medical and recreational cannabis dispensary Curaleaf agreed to pay $100,000 last month to put to bed claims the company falsely advertised that its CBD drops only contained CBD when they allegedly also contained THC. 

The settlement will benefit a class of consumers in Oregon who, after June 19, 2021, purchased Curaleaf Select CBD Drops labeled as containing only CBD. 

DreamCloud to refund consumers who purchased mattresses advertised as made with US materials

The Federal Trade Commission began accepting claims this month for settlement payments stemming from an agreement made by mattress company DreamCloud to resolve claims the company falsely advertised its mattresses are made from U.S. materials. 

Consumers who purchased a mattress from DreamCloud’s website after being influenced by claims they were made with “USA-made premium quality materials,” from between Dec. 9, 2018, and Jan. 29, 2019, or May 6, 2020, and June 26, 2020, are eligible for a refund. 

Inventure Foods to pay $900,000 over claims it falsely advertised TGI Friday’s Mozzarella Stick Snacks contain real mozzarella

Inventure Foods agreed to pay $900,000 in July to end claims the company falsely advertised its TGI Friday’s brand Mozzarella Stick Snacks contain real mozzarella cheese. 

The settlement will benefit a nationwide class of consumers who purchased a variety of different TGI Friday’s Mozzarella Stick Snacks from between Jan. 1, 2017, and July 31, 2022. 

Have you been impacted by a recent false advertising class action lawsuit or settlement? Let us know in the comments.

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