A lawsuit claims that the concave design of Gold Peak Tea 18 fluid ounce bottles is misleading to consumers, making the bottles appear to hold more tea than they actually do.
Plaintiff David G. says The Coca-Cola Company intentionally tricks customers about the amount of tea in Gold Peak Tea bottles in the interest of maximizing its own profits.
David claims that the bottom of the Gold Peak Tea bottle is concave, and that the concave area “impinges 6.39 percent into the space that would otherwise hold the liquid tea.”
The Gold Peak Tea lawsuit alleges that the concave area is not visible to consumers when the bottle is standing on a shelf, and many consumers do not notice the concave area before they purchase the item.
According to the Gold Peak Tea lawsuit, David purchased a bottle of Gold Peak Tea at a Dollar Tree in California for around $1.
Allegedly, when he purchased the product, he did not know that the bottom of the bottle was concave in such a way that meant that the product contained less tea than he expected.
The plaintiff says that had he known that the bottle contained less tea than expected when he viewed the bottle, he would not have purchased it or would not have paid as much for it as he did.
The Gold Peak bottling lawsuit says David was financially injured by Coca-Cola’s packaging of the teas, which he claims constitutes a fraudulent and unfair business practice.
Allegedly, Coca-Cola knows that the concave nature of the bottle is not easily visible to consumers, and intentionally designed the bottle to appear as if there is more tea in the bottle than there actually is.
David says that Coca-Cola knows that consumers rely on marketing and packaging to make their purchasing choices, and often use bottle or package size to help them determine how much product they will receive.
The plaintiff claims that he could not see the large concave area, so he could not comparison shop for a better deal.
The Gold Peak Tea lawsuit says that Coca-Cola is well aware of the laws around packaging, but chose to violate them nonetheless, in the interest of their own profits.
Allegedly, the company knew that the regulatory agencies at the state and federal level that enforce packaging laws are “underfunded, understaffed, and overworked.”
The plaintiff claims the company decided to “‘play the odds” that they would not be caught using a package that had too much useless, empty space, and was misleading to consumers.
David is representing himself in this case.
The Gold Peak Tea Concave Bottle Lawsuit is David G. v. The Coca-Cola Company, Case No. 2:19-cv-06989-AB-KS, in the U.S. District Court for the Central District of California.
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469 thoughts onGold Peak Tea Lawsuit Says Concave Bottles Are Misleading
Please add me. I bought this all the time & never noticed it like that
And me please
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Add me too. The bottle is misleading I wouldn’t have bought it if I could see that the bottle was concave.
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