AriZona Ice Tea Class Action Lawsuit Overview:
- Who: A California consumer allegedly duped into thinking AriZona ice tea products were “entirely natural” has lodged a class action lawsuit against Hornell Brewing Co, Inc.
- Why: The plaintiff says that certain AriZona ice tea products contain added coloring.
- Where: The complaint was transferred to California federal court Wednesday.
A California consumer claims that the maker of AriZona ice tea deceptively markets certain products as “All Natural” when they contain added coloring in a class action lawsuit recently transferred to federal court.
Lead plaintiff, Veronika Guslitser, wants to represent other California consumers she says were led to believe by Hornell Brewing that various AriZona ice tea products were “entirely natural.” She accuses the company of false advertising and garnering extra profit by misleading health-conscious consumers.
Guslitser says that she paid $4 for a bottle of Kiwi Strawberry Fruit Juice Cocktail from a Walmart. She says she eyed the “All Natural” claim on the label of the AriZona ice tea product and believed the beverage to be “completely natural.”
The plaintiff says that she would not have purchased the drink had she known it was not as natural as she expected.
AriZona Ice Tea Contains Added Coloring
Guslitser contends that, despite being labeled “All Natural,” certain AriZona ice tea products contain added coloring from ingredients such as beta carotene, fruit and vegetable juices, annatto, and vegetable juice.
AriZona ice tea products that contain these added ingredients allegedly include:
- Kiwi Strawberry Fruit Juice Cocktail
- Lemonade Fruit Juice Cocktail
- Orangeade
- Grapeade
- Lemonade Drink Mix
- Golden Bear Strawberry Lemonade
- Rx Energy
“Consumers are willing to pay more for all natural products because of the association with a healthy and organic diet,” states the class action lawsuit.
The plaintiff accuses Hornell Brewing of capitalizing on this trend by falsely labeling AriZona ice tea as “All Natural.”
As a result, says Guslitser, she and other consumers paid a premium for the product — money they would not have spent had the AriZona ice tea products not been falsely advertised.
The plaintiff wants to represent California residents who purchased a misleadingly labeled AriZona ice tea product. She is seeking damages on their behalf as well as a court order stopping the alleged false advertising and forcing Hornell Brewing to conduct a corrective marketing campaign.
The makers of AriZona ice tea have faced consumer class action lawsuits concerning the alleged deceptive marketing of “No Preservatives” claims and the drinks’ calorie and sugar content.
Have you purchased AriZona ice tea products labeled “All Natural”? Are you surprised to learn they may have added coloring? Tell us about it in the comment section below.
The plaintiff is represented by Ryan Clarkson, Shireen Clarkson, Yana Heart, and Celine Cohan of Clarkson Law Firm, PC.
The AriZona Ice Tea Class Action Lawsuit is Guslitser v. Hornell Brewing Co., Inc., Case No. 2:21-cv-06309 in the U.S. District Court for the Central District of California.
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882 thoughts onAriZona Ice Tea Not ‘Entirely Natural,’ Claims Class Action Lawsuit
Add me
Add me i drink Grapade,Mucho Mango,Kiwi Strawberry
I hope they add me. Me & my grown children live by this brand. Just bought 3 the other day
I have been drinking the Arizona with no sugar for 6 years now.
I drink the half n half Arnold Palmer tea, I had bariatric surgery 7 years ago n I can not drink carbonated drinks
Yeah this is actually sad though because Arizona Iced Tea is one of the actual good guys who has never raised their price since the introduction of the product no matter what the economy has become and using natural colors from natural products to me is still an all natural drink so I wouldn’t get in on this deal because I believe in this company and they have never ever once raised their price y’all should be ashamed since they are using natural colors based on actual food products and not on synthesized fake additives no matter what the FDA says. How many of you’ll naturalists blaze weed? Even though the FDA says weed is illegal? Shame on you all.
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I have been buying these for a few years from Safeway. Not only do I drink these but i have been giving these to my grandchildren. Please add me to the class action suit. Thank you.
I have purchased many arizona beverages that are labeled all natural for many years. I only bought them because I thought they were all natural. Please include me. Thank you
I have been. drinking Arizona products such as orageaid, grapeaid and ice tea green tea since it’s been available in local stores. I hereby with this digital communication request to have my name added to defendants party.
Please add me.
Yes I have brought plenty of them for my family they love them for the natural ingredients and still taste good I was fooled
Been buying these for many many many years add me to stop this deceptive behavior~~~Chris
I drink several varieties of this and am VERY DISAPPOINTED at this news! Please put me on the list…