AriZona Ice Tea Not ‘Entirely Natural,’ Claims Class Action Lawsuit

AriZona Ice Tea Class Action Lawsuit Overview: 

• Who: A California consumer allegedly duped into thinking AriZona ice tea products were “entirely natural” has lodged a class action lawsuit against Hornell Brewing Co, Inc. 
• Why: The plaintiff says that certain AriZona ice tea products contain added coloring.  
• Where: The complaint was transferred to California federal court Wednesday. 

A California consumer claims that the maker of AriZona ice tea deceptively markets certain products as “All Natural” when they contain added coloring in a class action lawsuit recently transferred to federal court.  

Lead plaintiff, Veronika Guslitser, wants to represent other California consumers she says were led to believe by Hornell Brewing that various AriZona ice tea products were “entirely natural.” She accuses the company of false advertising and garnering extra profit by misleading health-conscious consumers.  

Guslitser says that she paid $4 for a bottle of Kiwi Strawberry Fruit Juice Cocktail from a Walmart. She says she eyed the “All Natural” claim on the label of the AriZona ice tea product and believed the beverage to be “completely natural.” 

The plaintiff says that she would not have purchased the drink had she known it was not as natural as she expected.  

AriZona Ice Tea Contains Added Coloring 

Guslitser contends that, despite being labeled “All Natural,” certain AriZona ice tea products contain added coloring from ingredients such as beta carotene, fruit and vegetable juices, annatto, and vegetable juice.  

AriZona ice tea products that contain these added ingredients allegedly include: 

• Kiwi Strawberry Fruit Juice Cocktail 
• Lemonade Fruit Juice Cocktail 
• Orangeade 
• Grapeade 
• Lemonade Drink Mix 
• Golden Bear Strawberry Lemonade 
• Rx Energy 

“Consumers are willing to pay more for all natural products because of the association with a healthy and organic diet,” states the class action lawsuit.  

The plaintiff accuses Hornell Brewing of capitalizing on this trend by falsely labeling AriZona ice tea as “All Natural.”  

As a result, says Guslitser, she and other consumers paid a premium for the product — money they would not have spent had the AriZona ice tea products not been falsely advertised.  

The plaintiff wants to represent California residents who purchased a misleadingly labeled AriZona ice tea product. She is seeking damages on their behalf as well as a court order stopping the alleged false advertising and forcing Hornell Brewing to conduct a corrective marketing campaign.  

The makers of AriZona ice tea have faced consumer class action lawsuits concerning the alleged deceptive marketing of “No Preservatives” claims and the drinks’ calorie and sugar content.  

Have you purchased AriZona ice tea products labeled “All Natural”? Are you surprised to learn they may have added coloring? Tell us about it in the comment section below.  

The plaintiff is represented by Ryan Clarkson, Shireen Clarkson, Yana Heart, and Celine Cohan of Clarkson Law Firm, PC.  

The AriZona Ice Tea Class Action Lawsuit is Guslitser v. Hornell Brewing Co., Inc., Case No. 2:21-cv-06309 in the U.S. District Court for the Central District of California.  

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