Best Buy price match class action lawsuit overview:
- Who: Vincent Dima filed a class action lawsuit against Best Buy Co. Inc.
- Why: Dima claims Best Buy fails to honor the “Price Match Guarantee” it offers to its customers.
- Where: The class action lawsuit was filed in New York federal court.
- What are my options: Microsoft carries many options when it comes to consumer electronics.
Best Buy uses its “Price Match Guarantee” to bait-and-switch consumers into purchasing products from its retail stores, a new class action lawsuit alleges.
Plaintiff Vincent Dima claims Best Buy is not a “magnanimous retail seller doing right by its sellers” but rather simply “trying to make the proverbial extra buck through specious trade practices.”
Dima argues Best Buy “maintains an unstated policy, practice and/or procedure of not honoring” its price match guarantee when a customer requests it “match a specific designated online and/or local competitor’s lower price.”
“Plaintiff and the class have been damaged by BEST BUY’s policy, practice and/or procedure, and its failure to comply with its own ‘Price Match Guarantee’ regarding its list of designated online and/or local competitors,” the Best Buy class action states.
Dima wants to represent a New York class of Best Buy customers who have been denied the monetary benefits of the company’s guarantee “involving specific designated online and/or local competitors” it lists.
Best Buy ‘altered’ list of competitors covered by price match guarantee when confronted with concerns, class action says
The plaintiff claims that, when he brought his concerns about the price match guarantee to Best Buy, the company simply “altered its own list of designated online and/or local competitors covered by the ‘Price Match Guarantee.’”
Best Buy is accused of unjust enrichment and of violating New York General Business Law. He is demanding a jury trial and requesting declaratory and injunctive relief along with an award of statutory damages for himself and all class members.
The class action lawsuit comes nearly one year after Best Buy recalled around 635,000 of its Insignia air fryers and air fryer ovens over concerns they could overheat and pose a fire and burn hazard.
Have you been denied the monetary benefits of Best Buy’s price match guarantee? Let us know in the comments.
The plaintiff is represented by Joseph K. Jones and Benjamin J. Wolf of Jones, Wolf & Kapasi LLC.
The Best Buy price match class action lawsuit is Dima, et al. v. Best Buy Co. Inc., et al., Case No. 7:23-cv-02869, in the U.S. District Court for the Southern District of New York.
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186 thoughts onBest Buy class action claims price match guarantee a bait-and-switch scheme
Add me. They do not offer price match guarantee without a hassle if at all.
Please add me, I stopped shopping at Best Buy and this was one of the reasons!
Please add me.
Add me please
I’ve been told the same thing too! They don’t price match with certain retailers!
add me
This isn’t going to work. Best buys price Match is dependant on what type of retailer it is for warranty purposes. Also, the manufacture has to be the direct seller to the competitor. Also the product has to be the exact model number, not just same features, because of product manufacture contracts. Such as the model tvs from Costco have an extra “c” in the model to differentiate it from other retailers. All this makes sense. You can only price Match what is the same, not exclusive, and verifiable manufacture trail.
Not always the case. I just recently did a price match with best buy at which they honored. But it took bringing it up 3 times and arguing plenty. I was told that the retailer wasn’t on their list of competitors which was confusing but I was matching the price of their own partner (Akracing Gaming Chairs). After 3 reps and much headache trying to make sense as to why they wouldn’t match a manufacturer that is literally a partner the 3rd rep said they would do it, that is after making me wait in chat for almost 30 minutes.
I believe there is something going on with their price match system. In the policy, it does not really state that there is a list of specific competitors that is allowed.
I have been shopping at best buy for so long and I’ve seen this price match all the time I don’t know if it was actually a thing !
always an issue
Add please.
Please add me