Best Buy class action claims price match guarantee a bait-and-switch scheme

Best Buy price match class action lawsuit overview: 

• Who: Vincent Dima filed a class action lawsuit against Best Buy Co. Inc. 
• Why: Dima claims Best Buy fails to honor the “Price Match Guarantee” it offers to its customers.
• Where: The class action lawsuit was filed in New York federal court. 
• What are my options: Microsoft carries many options when it comes to consumer electronics.

Best Buy uses its “Price Match Guarantee” to bait-and-switch consumers into purchasing products from its retail stores, a new class action lawsuit alleges. 

Plaintiff Vincent Dima claims Best Buy is not a “magnanimous retail seller doing right by its sellers” but rather simply “trying to make the proverbial extra buck through specious trade practices.” 

Dima argues Best Buy “maintains an unstated policy, practice and/or procedure of not honoring” its price match guarantee when a customer requests it “match a specific designated online and/or local competitor’s lower price.” 

“Plaintiff and the class have been damaged by BEST BUY’s policy, practice and/or procedure, and its failure to comply with its own ‘Price Match Guarantee’ regarding its list of designated online and/or local competitors,” the Best Buy class action states. 

Dima wants to represent a New York class of Best Buy customers who have been denied the monetary benefits of the company’s guarantee “involving specific designated online and/or local competitors” it lists. 

Best Buy ‘altered’ list of competitors covered by price match guarantee when confronted with concerns, class action says

The plaintiff claims that, when he brought his concerns about the price match guarantee to Best Buy, the company simply “altered its own list of designated online and/or local competitors covered by the ‘Price Match Guarantee.’” 

Best Buy is accused of unjust enrichment and of violating New York General Business Law. He is demanding a jury trial and requesting declaratory and injunctive relief along with an award of statutory damages for himself and all class members. 

The class action lawsuit comes nearly one year after Best Buy recalled around 635,000 of its Insignia air fryers and air fryer ovens over concerns they could overheat and pose a fire and burn hazard. 

Have you been denied the monetary benefits of Best Buy’s price match guarantee? Let us know in the comments. 

The plaintiff is represented by Joseph K. Jones and Benjamin J. Wolf of Jones, Wolf & Kapasi LLC. 

The Best Buy price match class action lawsuit is Dima, et al. v. Best Buy Co. Inc., et al., Case No. 7:23-cv-02869, in the U.S. District Court for the Southern District of New York.

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