Popular Skincare Brands Aren’t Oil Free: Who’s Affected?
Have you purchased a skincare product such as moisturizer, facial cleanser, or sunscreen advertised as “oil free”?
If so, you may be eligible to participate in an investigation into claims that some skincare brands are misleading consumers with false “oil free” branding practices.
Popular skincare brands may be engaging in deceptive marketing practices.
Recently, plaintiffs filed a class action lawsuit against Neutrogena based on allegations that the company intentionally and fraudulently labels their skincare products as “oil free” and “containing no oil.”According to the suit, oil-based ingredients can be found right on the label.
Claims have also been made against other brands, including CeraVe and Murad, for using deceptive and sophisticated labeling tactics to trick customers into purchasing their oil free moisturizers and other skincare products. Another skincare lawsuit asserts that the ingredients caprylic/capric triglyceride, dimethicone, and octocrylene are contained in CeraVe’s “oil free” products, when, in fact, all three ingredients are types of synthetic oils disguised under scientific names.
Attorneys are currently investigating popular skincare brands that may falsely market and sell oil-inclusive products to consumers as “oil free.”
Recent Neutrogena False Advertising Allegations
Despite being advertised as “oil free,” skincare brands like Neutrogena may, in fact, contain oil ingredients.
In a recently filed class action lawsuit, Neutrogena’s claims that their skincare products are “oil free” are allegedly patently and deceptively false.
Plaintiffs in the lawsuit claim that Neutrogena, a subsidiary brand of Johnson & Johnson Consumer Inc., knowingly and purposefully deceives customers by using misleading and complex names for oil ingredients on their packaging.
“Neutrogena brand products contain Ethylhexl Palmitate, and Soybean Sterols, both oil based products that are derivatives of palm oil and soybean oil,” says the suit.
Further, some of Neutrogena’s products, such as their Oil Free Acne Facial Moisturizer and Bright Boost Overnight Recovery Gel Cream, are advertised as “oil free” despite listing dimethicone (an oil-based compound) as an ingredient.
Have Other Skincare Brands Violated Deceptive Advertising Laws?
The Neutrogena lawsuit is not the first to call out “oil free” false advertising by skincare brands.
A class action suit against CeraVe LLC similarly claims that various ingredients listed on “oil free” moisturizers and other skincare products, such as dimethicone and tocopherol acetate, are actually oil-based.
In fact, CeraVe, Aveeno, Tarte, and No7 offer popular skincare items that contain dimethicone (oil-based) as an ingredient despite listing “Non-comedogenic, allergy tested, oil-free and fragrance-free” as a benefit, such as in the case of CeraVe’s AM Facial Moisturizing Lotion with Sunscreen.
Other suits against e.l.f. Cosmetics and Maybelline also assert the use of oil-based ingredients in “oil free” products, stating that consumers would need an “advanced understanding of chemistry in order to understand that the products did, in fact, contain oils.”
The average consumer may not be aware of the organic compounds and make-ups of these oil-based ingredients, so the “oil free” branding may be considered deliberately deceptive behavior.
Another similar suit against skincare company Murad points out that purchasers of misleadingly labeled items are “deprived of their protected interest to choose the type and quality of products they use on their bodies” as reported by Law360.
The Murad, Neutrogena, and other suits equally claim that “oil free” false marketing induces consumers to spend money they would not have otherwise spent but for the deceptive claims.
False “oil free” skincare products on the market can be pricey (such as this 1.6 Fl Oz oil free moisturizer by Murad currently listed for $44 on Amazon), thus these class action suits seek to protect consumers’ wallets and choices.
Join This Oil Free Skincare False Advertising Class Action Lawsuit
Attorneys are investigating popular skincare brands that may be falsely advertising “oil free” products by misleading consumers.
If you purchased a skincare product with the phrase “Oil free” on its labeling, you may qualify to participate in this false advertising lawsuit investigation. You may also be entitled to possible compensation.if you bought a skincare product branded or advertised as oil free.
Legal help is available by filling out the FREE form on this page for a free case evaluation by an experienced false advertising lawyer. There is no cost to you to participate, so act now!
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Free Oil Free Skincare False Advertising Case Evaluation
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