Lume class action lawsuit alleges deodorant not as effective as advertised

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Lume deodorant class action lawsuit overview: 

• Who: Melissa Nelson filed a class action lawsuit against Lume Deodorant LLC. 
• Why: Nelson claims Lume falsely advertises the effectiveness of its deodorant. 
• Where: The class action lawsuit was filed in New York federal court.
• What are my options: Skinceuticals offers deodorant alternatives to Lume.

Lume falsely advertises that the deodorant it sells is more effective than it actually is, a new class action lawsuit alleges. 

Plaintiff Melissa Nelson claims Lume misleads consumers by taking a study out of context to justify labeling that its deodorant is “clinically proven to block body odor all day and continue to control odor for 72 hours.” 

“This statement is false and misleading because the study relied on only evaluated the product compared to competitors and concluded it was superior to them, not that it blocked odor all day nor continued to control odor for 72 hours,” the Lume class action states. 

Nelson wants to represent a New York class and multistate consumer fraud class of individuals who have purchased Lume’s deodorant product. 

Study too small, not diverse enough, Lume class action says

The study Lume used to justify its deodorant product labeling did not contain a sample size that was either large or diverse enough “to prove the product blocked odor all day nor continued to control odor for 72 hours,” the Lume deodorant lawsuit alleges.

“Consumers expect a ‘clinically proven’ claim to mean a significant degree of scientific consensus and/or that the relied upon study was subject to peer-review, even though neither exists here,” the class action states. 

Nelson claims Lume is guilty of fraud and unjust enrichment and of violating several state consumer fraud acts, New York General Business Law and the Magnuson Moss Warranty Act. 

She demands a jury trial and requests an award of monetary, statutory and/or punitive damages for herself and all class members. 

In other personal hygiene product news, a number of companies faced class action lawsuits last year over claims their dry shampoo aerosol products contained the cancer-causing chemical benzene. 

Have you purchased Lume deodorant? Let us know in the comments! 

The plaintiff is represented by Spencer Sheehan of Sheehan & Associates, P.C. 

The Lume deodorant class action lawsuit is Nelson, et al. v. Lume Deodorant LLC, Case No. 1:23-cv-03629, in the U.S. District Court for the Eastern District of New York.

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