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A class action settlement has been reached in the Vitaminwater deceptive marketing class action lawsuit and resolves the claims brought against the product’s manufacturer, Coca-Cola Co. Coca-Cola and its partner Energy Brand deny the allegations, but have agreed to the Vitaminwater class action settlement in order to avoid further legal expense and the uncertainty of ongoing litigation.
During the 2010 year, a slew of Vitaminwater deceptive marketing class action lawsuits were filed by a number of U.S. consumers alleging the Coke product is labeled and marketed as a healthy drink containing nutrients and fails to adequately inform consumers of the amount of sugar in Vitaminwater.
According to the Vitaminwater class action lawsuit, the plaintiffs claim that Coca-Cola and its partner Energy Brand overstated the nutritional content of the Vitaminwater product, with marketing and label statements such as: “vitamins + water = what’s in your hand,” “this combination of zinc and fortifying vitamins can … keep you healthy as a horse,” and “vitamins + water = all you need.” The plaintiffs further allege that the companies mislead consumers into believing they were purchasing a healthy product, when in fact, Vitaminwater allegedly contains almost as much sugar as brand name Coke.
The presiding Ohio judge granted preliminary approval to this Vitaminwater class action settlement in late September. While this deceptive marketing class action settlement does not provide Class Members with monetary relief, it will ensure that the misleading phrases on the Vitaminwater labels and marketing will be removed and that the Coco-Cola and Energy Brand products will state the amount of calories per Vitaminwater bottle.
Who’s Eligible
According to the Vitaminwater class action settlement website, Class Members of the Vitaminwater deceptive marketing class action settlement include:
“All residents of the States of Florida, Ohio, Illinois, and Missouri, and the U.S. Virgin Islands who purchased the Product in those jurisdictions from January 1, 2003 up to and including September 25, 2014, except Defendants’ officers, directors, employees, and agents.”
Potential Benefits
The Vitaminwater settlement does not provide Class Members with monetary relief. However, this class action settlement will provide injunctive relief, which will prevent Coca Cola and Energy Brand from making misleading product statements on the labels, packaging, and marketing of Vitaminwater.
Specifically, the companies “will state the amount of calories per bottle of the Product on the front label of the Product; will place in bold type the reference ‘see nutrition facts for more detail’ on the front label of the Product; and will refrain from making certain statements on the Product’s labeling and marketing regarding the Product and the effect of the Product on the structure and function of the body.” This injunctive relief will provide equal benefits to all Class Members.
Proof of Purchase
N/A
Case Name
Volz v. The Coca-Cola Company, Case No. 1:10-cv-00879-MRB-SKB, in the U.S. District Court for the Southern District of Ohio.
Final Hearing
12/02/2014
Settlement Website
www.VitaminwaterDeceptiveMarketingSettlement.com
Claims Administrator
Vitaminwater Claims Administrator
Angeion Group
1801 Market Street, Suite 660
Philadelphia, PA 19103
(215) 563-4116
Class Counsel
STRAUSS TROY CO. LPA
STATMAN, HARRIS & EYRICH, LLC
Defense Counsel
QUINN EMANUEL URQUHART & SULLIVAN, LLP
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81 thoughts onVitaminwater Deceptive Marketing Class Action Settlement
Its sad when people try to blame all of their own problems and outcomes on a product. Im all for finding deceptive practices culpable but expecting someone else to compensate you for perceived damages is irresponsible and stupid – and most of you here are all about trying to get a check. Look at the research. Educate yourself. Look into tissue typing as it relates to cultural and genetic exposure and then realize that (1) everyone is at risk all the time (2) corporations and governments are corrupt (3) no one gives a damn about your problems (4) signing up for this website will not give you any satisfaction (5) you need to be responsible for your own behavior and quit expecting someone else to bail your ass out.
JAY SMITH, TOO BAD YOUR CHILD, OR GRANDCHILD WASNT AFFECTED!! I BET YOU WOULD BE SINGING A DIFFERENT SCOLDING TUNE THEN, MR. KNOW IT ALL!!
Are you serious? The description on the Vitamin Water said \All Natural, the reason for the lawsuit is false advertising. The reason she was drinking it was because it was supposed to be natural… Artificial sweetener disrupted her chemical balance which messed with her unborn son. It does not mean she was obese, or had gestational diabetes. I know, I had neither of those and my daughter was born with unstable sugar levels.
I drink this every other day smh….
WOW! I drink Vitaminwater EVERYDAY! Wtf?? Gotta love how no one regulates specific companies & they will never be held accountable for their deceptive practices.
I Drank the Water just to try it out. It made me feel like I was going to throw up. And it gave me BAD Stomach Cramps. AND real bad headaches. And made me feel like I was Dehydrated So I thru out the Liquid and recycled the bottles. I have cases of them. And told my family about the WATER..
normally I would agree with you, but the name itself was deceptive… Do you expect your multivitamins to just be filler that don’t do anything? No? So why wouldn’t you expect another product with the word vitamin in it to not have some sort of vitamins/health benefits?
Listen here everyone. I have been buying Vitamin Water for 5 years by the case at my local wholesaler. No negative health issues for me or my family. The beverage works by providing our bodies with essential nutrients that allows our immune system to fend off free radicals. So stop complaining and keep drinking.
a lot of these comments need to be deleted.
The store was out of the regular water I get so I got 12 of these. They just plain didn’t taste good. And yes people, at least read the class actions so you will know if you get cash or not. So many people that are cheating but not reading. Yes this was a funny link.
this thread has been purely Comedic Entertainment today. Thanks for all the laughs!
Lol!