Top Class Actions  |  September 10, 2021

Category: Closed Class Actions

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This settlement is closed!

Please see what other class action settlements you might qualify to claim cash from in our Open Settlements directory!

Devacurl hair loss - devacurl class action
(Photo Credit: DimaBerlin/Shutterstock)

Update 3:

  • This class action lawsuit is paying out $384.15 as of Sept. 20, 2022.
  • Congratulations to everyone who filed a claim and got paid!

Update 2:

  • According to the settlement website, Tier 1 and Tier 2 approved payments are scheduled to be issued on Sept. 14, 2022.


Update:

  • The Court granted final approval to this class action settlement Jan. 3, 2022.
  • Let Top Class Actions know when you receive a check in the comments section below or on our Facebook page.

Consumers who used or purchased DevaCurl may be eligible to claim up to $20 without proof of purchase thanks to a $5.2 million DevaCurl hair class action loss settlement resolving claims the product can make hair fall out and irritate the scalp, as well as claims of false advertising.

The Class in the DevaCurl hair loss settlement includes anyone who purchased and/or used any of the covered products in the United States between Feb. 8, 2008, and Aug. 29, 2021.

A list of the covered products is available on the settlement website.

DevaCurl products, made by Deva Concepts LLC, are formulated for all individuals with curly hair and are co-developed by dermatologists, according to the company’s website.

A DevaCurl class action lawsuit alleged the products made consumers’ hair fall out and caused scalp irritation. The class action also claimed the company misrepresented the products.

The defendant denies all allegations of wrongdoing, but has agreed to the settlement.

After attorney’s fees and other expenses are paid from the $5.2 million DevaCurl hair loss settlement fund, Class Members will be awarded based on which tier their claim belongs to.

Anyone who bought or used DevaCurl or had it used on them during the Class Period may file a Tier 1 claim for a one-time cash payment of up to $20 as compensation for minor personal injury or alleged false statements regarding the product.

If Tier 1 claims exceed $750,000, payments will be reduced proportionately.

Consumers who purchased one of the affected products, submit a valid claim form, and provide sufficient documentation of their injuries and related expenses may receive up to $18,000 per claimant for injuries and up to $1,000 for provable expenses.

Claims made and compensation recovered under Tier 2 may be subject to lien subrogation payments.

Supporting documentation for Tier 2 claims includes before-and-after photos, medical records, written or video statements, test results, dated medical bills, dated receipts for out-of-pocket expenses, and more. Further information on acceptable documentation is available on the settlement website FAQ page.

The final approval hearing in the DevaCurl hair loss class action settlement is scheduled to take place Dec. 28, 2021.

The deadline to opt out of or object to the settlement is Oct. 22, 2021.

Claims must be submitted online or postmarked by Nov. 21, 2021.

Who’s Eligible

The Class includes anyone who purchased and/or used any of the covered products in the United States between Feb. 8, 2008, and Aug. 29, 2021.

Potential Award

Varies

  • Tier 1 
    Up to $20
  • Tier 2 
    Up to $18,000 for injury
    Up to $1,000 for out-of-pocket
Proof of Purchase

Tier 1

  • No proof of purchase necessary. 

Tier 2 

Significant Adverse Reaction Claim Required Documents

  • Before and after photographs showing the damage to Claimant’s hair and/or scalp. Each photo submitted must be dated and labeled as either a “before” or “after” photo.
  • Video testimony of the Claimant describing the claimed injury.
  • Medical records, doctor’s notes, test results, and/or a statement from a licensed medical professional indicating damage to the Claimant’s hair or scalp after using the Products as well as any pre-existing conditions that may have caused the alleged hair loss.
  • Written or video statement from the Claimant’s hair stylist(s) indicating the amount of hair loss suffered and any lasting effects. If written, this statement must be dated and signed by the hair stylist(s).
  • Written or video statements from other witnesses that can testify about the damage to Claimant’s hair or scalp and its effect on the Claimant (i.e., spouse, family, friends). Any statement must include the witnesses’ names, addresses and their relationship to the Claimant. If written, these statements must be dated and signed by the witnesses.

Out-of-Pocket Expenses Required Documents

  • Dated medical bills evidencing payments made by the Claimant related to the Claimant’s claimed injury along with medical records indicating the visit related to damage alleged to be caused by use of the Products;
  • Dated receipts for out-of-pocket expenses; dated credit card statements evidencing payment by the Claimant related to the Claimant’s claimed injury;
  • Dated bank statements evidencing payment of out-of-pocket expenses related to the Claimant’s claimed injury.
  • Dated receipts and/or declarations supplied by, for example, a medical provider or hair stylist, evidencing the amount spent to redress a claimed injury will also be considered.
Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

11/21/2021

Case Name

In re: Deva Concepts Products Liability Litigation, Master File No. 1:20-cv-1234, in the U.S. District Court for the Southern District of New York

Final Hearing

12/28/2021

Settlement Website
Claims Administrator

DevaCurl Products Settlement Administrator
P.O. Box 43501
Providence, RI 02940-3501
info@curlyhairsettlement.com
855-786-1011

Class Counsel

Gary E. Mason
MASON LIETZ & KLINGER LLP

Charles E. Schaffer
LEVIN SEDRAN & BERMAN LLP

Defense Counsel

Keith E. Smith
Jaclyn DeMais
GREENBERG TRAURIG LLP

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224 thoughts onDevaCurl Hair Loss, False Ad $5.2M Class Action Settlement

  1. VERY ANGRY says:

    The people who are saying amounts are super low are 100% CORRECT…

    I am beyond angry right now. I used Deva Curl for 2 years and had 50% hairloss!! I submitted tons of before and after pictures, pcitures of my drivers license, proof of purchase, and a 1 paged typed statement about what happened.. and guess how much these MF’ers are giving me??

    $325.88…..

    can you believe this $h.!t??!!!!!! once again the $cumb@g lawyers and settlement admins will get their millions while they give us crumbs of crumbs..

    now i know why so many people file f.@.ke claims… the entire system is rigged for us and only benefits the lawyers and settlement admins…

    1. Taneka says:

      That also happens when too many people file fraudulent claims also the ones that really suffer gets nothing

    2. dj says:

      How did you find out your amount? What number did you call or email?

    3. mia says:

      Don’t despair. They might send a second check. All the settlement money has to be used!

      1. VERY ANGRY says:

        there wont be a second round, ldiot…. and even if there is a 2nd round, it would be in the pennies…. the settlement fund for tier 2 is only 1 million… all of it got used… what 2nd round are you talking about, LOL!!!

  2. Pissed says:

    Don’t get excited. They are sending super low amounts for all the pain & suffering some of us went through

    1. 🤬 says:

      Yeah, they just told me how much I’m getting and I’m pretty pissed myself! Especially because I sent over $600 of receipts for treatment and wigs while I’m growing my hair back and my check is barely more than that

      1. Dj says:

        Tier 2 will be low? Court forms says average of $3,500

        1. Pissed says:

          Well obviously the settlement Administration and the lawyers are being greedy, leaving us with Pennie’s!

    2. Dj says:

      What’s super low?

    3. Dj says:

      What number did you call to speak to someone. I keep getting the recording with no option to select for a live person

      1. Lester B. says:

        This is Crazy these previous post with amounts are Bull..KCC is not revealing any thing especially any amount you have coming..There are no court documents disclosing any amount whatsoever PLEASE GIVE ME A BREAK🤨

        1. Pissed says:

          Yes they are giving amounts! The lawyers are duh Lester B. If you call & give them your name, they will tell you the amount. Just don’t know why the checks ain’t being sent out until September 21🤔

        2. Pissed says:

          And btw, KCCemailed me the amount too and gave me the same amount. The email is in the information. Since you are being so dumb Lester B, find it yourself know it all😂

    4. VERY ANGRY says:

      Max,

      you are full of $h.!t.. i had 50% hair-loss and they gave me $320.. and i submitted alot of evidence…

      either you must have had 100% hairloss and spent hundred thousands on medical bills, then i call BS…

  3. Deva Informant says:

    Somebody just posted an update to this settlement today. They said on the website payments will be out by September 21st. YAY. It has also updated on the website as well. You can check it out to confirm it.

    UPDATE August 24, 2022 In Re Deva Concepts curlyhairsettlement.com Tier 1 and Tier 2 approved payments, excluding Tier 2 payments subject to lien resolution to be issued by September 24, 2022. Check back for updates on actual payment date information

    1. Sasha says:

      Thank you!!!!🙌🏼

      1. Devacurl Informant says:

        @Sasha You Are Welcome

  4. Good Luck! says:

    I called the phone number: 855-786-1011. All you get is an answering machine. They now say If you received an email from them those are the individuals who will receive payment. To be honest I think the money went to the lawyers fees and whatever was left was divided amongst the staff. I think the law firm moved to a new location. Try contacting KCCEmailReception@kccllc.com, this company was hired by the law firm to distribute the checks. Good luck everyone!

  5. Lindsey says:

    any new updates??!!!

    it is now Aug 22.. when are we going to see payments?

  6. Do your part says:

    Part of the problem is everyone wanting someone else to reach out and make a fuss. Nobody wants to do the work themselves. 2, maybe 3 people on here have actually called the court. One person put all the contact info below. Like she said SEVERAL people have to call and get loud for any attention to be brought to it. 2-3 people… nah… they just get blown off.
    So here’s who YOU should contact to help out.

  7. Madison K says:

    Any new updates? Omg 😳 called every number associated with this settlement and no one returns calls

  8. Had Enough says:

    I also contacted the courts there has been plenty of time to get the job done

    This isn’t their first rodeo

    Now! It’s the first Adminstrator that you can call to talk to someone and now you just push a bunch of buttons and nobody answers

    So! I called, emailed and wrote the CEO plus the federal trade commission and the BBB

    Plus they didn’t ask a judge for more time

    I just want get on with the next step in my life

    This is my first and hopefully my last class action

    Straight up ridiculous

    1. Very Sketchy says:

      The problem with this settlement it is sketchy. The funds should have been disbursed by now. I just do not trust them and please do not be surprise if you get back nothing. Please move on with the next step in your life because they all are a bunch of liars!!!

      1. Very unprofessional says:

        Well spoken

  9. Fingers crossed says:

    Mr Shaffer FINALLY answered me! (After I emailed him 2x daily for the past 8 days!)
    He said “hopefully within the next 30 days” payments will be sent.
    But…
    Keep in mind that this is the same person who said “hopefully” within 2 weeks- back in MAY!
    So IDK.

  10. Frustrated in TN says:

    I called the court. They said if they get enough complaints, they’d reach out to class counsel. But basically more than just I have to call.

    1. This is ridiculous says:

      You are right! I called the court too and complained. They said it’s the settlement administrator holding up everything! If more people call & complain to the court, then hopefully that will help get the ball rolling

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Please note: Top Class Actions is not a settlement administrator or law firm. Top Class Actions is a legal news source that reports on class action lawsuits, class action settlements, drug injury lawsuits and product liability lawsuits. Top Class Actions does not process claims and we cannot advise you on the status of any class action settlement claim. You must contact the settlement administrator or your attorney for any updates regarding your claim status, claim form or questions about when payments are expected to be mailed out.