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This settlement is closed!
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Procter & Gamble Co. has reached a class action lawsuit settlement over claims the company falsely advertised the benefits of its Crest Sensitivity Treatment & Protection toothpaste. If you purchased this toothpaste between February 2011 and March 2013, you may be eligible to claim a full or partial refund from the class action settlement.
The Crest Sensitivity toothpaste settlement will resolve a class action lawsuit (Rossi v. The Procter & Gamble Co.) that alleges P&G engaged in misleading and deceptive advertising and marketing of Crest Sensitivity Toothpaste.
P&G denies the allegations and continues to stand by its product and advertising, but has agreed to provide refunds to consumers under a class action lawsuit settlement that was preliminarily approved on February 22, 2013.
Class Members of the Crest Sensitivity class action settlement include all persons in the U.S. who purchased Crest Sensitivity Treatment & Protection toothpaste from February 2011 through March 31, 2013.
Class Members with proof of purchase will be able to claim a full refund of the purchase price they paid. Those without documentation will receive a refund of $4. Only one tube of Crest Sensitivity toothpaste will be refunded. All refunds will be placed on a pre-paid debit card and mailed to the Class Member.
The only way to receive a refund from the Crest Sensitivity toothpaste settlement is to submit a valid Claim Form and any supporting documents postmarked no later than August 19, 2013. Detailed claims filing instructions are provided below.
A Final Fairness Hearing will be held on September 12, 2013.
The case is Edward Rossi v. The Procter & Gamble Co., Case No. 11-07238 (JLL) (MAH), U.S. District Court, District of New Jersey.
How to File a Claim for the Crest Sensitivity Toothpaste Class Action Lawsuit Settlement
Website of the Class Action Lawsuit Settlement Administrator: www.SensitivityToothpasteSettlement.com Address to submit a claim form (REQUIRED):
To receive a refund from the Crest Sensitivity toothpaste class action settlement, you must submit a Claim Form and proof of purchase (if you have it) to the following address postmarked no later than August 19, 2013:
Rossi v. Proctor & Gamble
Claims Administrator
c/o KCC Class Action Services, LLC
P.O. Box 43163
Providence, RI 0294-3163
Phone Number to call for assistance: 888-510-1707
Purchased Between: February 2011 and March 31, 2013
Claims must be postmarked by: 8/19/13
Settlement Administrator: Kurtzman Carson Consultants LLC
Class Counsel:
James E. Cecchi
Lindsey H. Taylor
Donald E. Ecklund
CARELLA, BYRNE, CECCHI, OLSTEIN, BRODY & AGNELLO
Scott A. Bursor
Joseph I. Marchese
BURSOR & FISHER, P.A.
Antonio Vozzolo
FARUQI & FARUQI, LLP
Defense Counsel:
Hugh Whiting
Kevin D. Boyce
Jennifer L. Del Medico
JONES DAY
All class action and lawsuit news updates are listed in the Lawsuit News section of Top Class Actions
69 thoughts onCrest Sensitivity Toothpaste Class Action Lawsuit Settlement
$4.00 BIG LARGE DOLLARS ON A PREPAID CARD IN CALIFORNIA
Received 4 dollar prepaid card from Citibank, NJ! I’ll try not to spend it all in one place, LOL
$4 prepaid card today NC.
4 BUCKS TODAY ON A PREPAID CITIBANK VISA
It is mind boggling that this product is still on store shelves years after the knowledge of how damaging it is became known. I am in Canada so I do not get the joy of a $4 refund for what I went through after 2 uses of the toothpaste – sheets of skin coming off in my mouth, blisters on my tongue and gums, bleeding gums. 2 1/2 years after I will only use Colgate. The best part is how fast a medical officer from the crest team called to say this is a normal reaction for someone who has bacteria in their mouth! I hope this product reaches someone who has the money to take it all the way in court and close them down for good.
Any body heard from them yet?
Contacted Kcc no payments Case Is APPEAL
WHERE IS THE PAYMENT?
Where the payouts!!!
ups must be handling this settlement paperwork haven’t seen a thing?