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This settlement is closed!
Please see what other class action settlements you might qualify to claim cash from in our Open Settlements directory!
A proposed settlement has been reached in a class action lawsuit alleging that the labeling, advertising and marketing of Arm & Hammer Essentials deodorant with a label containing the terms “Natural Deodorant” and “Natural Protection” was misleading because not all of the ingredients in the deodorant are natural. The proposed class action settlement will provide cash benefits to consumers who purchased the allegedly mislabeled deodorant.
Church & Dwight Co. Inc., which labels, advertises, markets and sells Arm & Hammer Essentials deodorant, denies that the label was misleading but agreed to settle the class action lawsuit to avoid the risk and expense of ongoing litigation. Church & Dwight has already changed the labeling and advertising of the product to address the concerns raised in the Arm & Hammer deodorant lawsuit.
The Arm & Hammer natural deodorant class action settlement received preliminary approval on Feb. 4, 2015.
UPDATE: On Feb. 6, 2016, Top Class Actions readers started receiving Arm & Hammer deodorant settlement checks worth as much as $11.46. If you filed a claim, keep checking your mailbox because you may soon be receiving your payout!
Who’s Eligible
Class Members of the Arm & Hammer deodorant class action settlement include consumers who purchased Arm & Hammer Essentials deodorant with a label containing the terms “Natural Deodorant” and “Natural Protection” in the United States. The deodorant must have been purchased for personal use and not for resale.
Potential Award
$4 cash refund for each unit purchased. Class Members without receipts may make a claim for up to five units of the deodorant purchased, while Class Members who submit receipts with their Claim Forms may make a claim for more than five units of deodorant.
If the Arm & Hammer deodorant class action settlement fund is not large enough to pay all valid claims in full, payments may be reduced proportionally.
Proof of Purchase
None required. However, Class Members who do not submit receipts with their Claim Forms may only seek reimbursement for up to five units of the deodorant purchased.
If you are filing a claim without proof of purchase, you must indicate the store(s) where you purchased the Arm & Hammer deodorant and the approximate date of purchase. You must also attest under the penalty of perjury that all of the information you provided is true and correct.
Claim Form Deadline
9/2/2015
NOTE: A PDF version of the Claim Form is available here.
Case Name
Trewin v. Church & Dwight Co. Inc., Case No 3:12-cv-01475, in the U.S. District Court for the District of New Jersey
Final Hearing
6/4/2015
Settlement Website
www.ChurchandDwightSettlement.com
Claims Administrator
Strategic Claims Services
Attn: Trewin v. Church & Dwight Settlement
P.O. Box 230
600 N. Jackson Street, Suite 3
Media, PA 19063
1-866-274-4004
info@ChurchandDwightSettlement.com
Class Counsel
SHEPHERD FINKELMAN MILLER & SHAH LLP
Defense Counsel
PROSKAUER ROSE LLP
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49 thoughts onArm & Hammer ‘Natural’ Deodorant Class Action Settlement
I just found the claim site and it clearly states you have until the end of 9/2/2015 to file. Yesterday it wouldn’t bring it up, I just tried again and it says the time has passed but it is 11:38pm on 9/2/2015, so 9/2 is not over and I should be allowed to file, especially since it wouldn’t work yesterday. Please let me know how to file. Thank You
I am irritated by this claim. I purposely use this product because it does not have aluminum in it like most others. Now does this product have it or not?? Aluminum and breast cancer are linked.
You definitely can be prosecuted for perjury dummy wow if you don’t know that then I definitely don’t expect you to know very much lol like when and where you purchased anything haha the Internet is there use it. Honestly though that’s not even a Google type question 99.9% of people already know that haha guess your the .1%
We started buying this product in 2014 around October, because it claimed to be all natural. Do we know exactly what chemicals were in it then. We bought this for our autistic son because he has trouble with most deodorants, we ended up having to stop using it and going with one we made ourselves. There should be stricter guidelines for these companies that is just not right
Looking at Amazon reviews, there were people complaining about this mislabeling in 2010,2011, 2012, and 2013.
Dear Nancy, most of this companies true customers are too busy to file a claim, so does that mean that companies should get away with putting dangerous chemicals into their product and try to pass it off on people looking for natural?
They are not sending money to everyone in the country, there is a set amoung that has already been agreed upon. It’s their punishment.
If you read the Amazon negative reviews for this product, you can see how many people were tricked and ripped off by this company, and you can also see the possible side effects of the ingredients.
Nancy – do you work for the company that likes to trick the general public?
Wow so it’s ok to bend the law everyone should get a piece of every pie lol come on your the reason lawsuits are running this country into the ground. I have no problems with lawsuits for the people it’s supposed to go to. So basically what your saying is everyone should get paid for every lawsuit that happens? Just so you know if it does become that way every company that sells anything gas groceries electronics ect will have to charge 10x the normal amount so 100 a gallon 1000 dollars for groceries 10000 for a lcd tv ect. You know what will happen? Most companies will close and the ones left will monopolize and most people won’t have a job. Good thinking there. Use your head be honest and this world will be ok.
No Andrew, I guess you were unable to understand my comment.
I said that the company is being punished for lying and putting dangerous chemicals into a product that they claimed to be natural.
If they did not want to be sued, all they had to do was not try to trick the people that wanted to buy a NATURAL product.
Everyone will not be paid, because the court has set a maximum amount for the company to pay out. Actually, a large percentage of the people who were tricked and lied to will NOT be paid. I suggested that you read the 4 YEARS of complaints on Amazon about the product.
And those complaints were just from the people that shop on Amazon. That’s not including people that shop at stores like Walmart or Target.
Bottome line: If you run a company, don’t LIE about your product if you don’t want to get sued.
If you don’t recall where or when you purchased them, you don’t have a receipt and you are attesting under the penalty of perjury, why would a company give out the dates the labels changed and the stores they were sold in? They might as well just hand $20.00 to everyone in the country….The company is not stupid, and they should only be settling with their true customers, not class action scammers. Go ahead and take a guess. But I am interested in what the perjury penalty is…please update, if you happen to be dishonest and get caught
It doesn’t require where and when you purchased the items. The only things always required when filling out forms, usually have red asterisk marks next to them… Example; *
I looked at the available court docs and I could find no dates…simply says all persons who purchased this deodorant with old label in US. So it looks like you all qualify =)
I agree what are the dates? It should have been listed.
i have purchased this item in the past. What date/time frame were the misleading labels on the product?