Anne Bucher  |  February 17, 2015

Category: Closed Class Actions

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This settlement is closed!

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Arm Hammer Essentials Natural Deodorant

A proposed settlement has been reached in a class action lawsuit alleging that the labeling, advertising and marketing of Arm & Hammer Essentials deodorant with a label containing the terms “Natural Deodorant” and “Natural Protection” was misleading because not all of the ingredients in the deodorant are natural. The proposed class action settlement will provide cash benefits to consumers who purchased the allegedly mislabeled deodorant.

Church & Dwight Co. Inc., which labels, advertises, markets and sells Arm & Hammer Essentials deodorant, denies that the label was misleading but agreed to settle the class action lawsuit to avoid the risk and expense of ongoing litigation. Church & Dwight has already changed the labeling and advertising of the product to address the concerns raised in the Arm & Hammer deodorant lawsuit.

The Arm & Hammer natural deodorant class action settlement received preliminary approval on Feb. 4, 2015.

UPDATE: On Feb. 6, 2016, Top Class Actions readers started receiving Arm & Hammer deodorant settlement checks worth as much as $11.46. If you filed a claim, keep checking your mailbox because you may soon be receiving your payout!

Who’s Eligible

Class Members of the Arm & Hammer deodorant class action settlement include consumers who purchased Arm & Hammer Essentials deodorant with a label containing the terms “Natural Deodorant” and “Natural Protection” in the United States. The deodorant must have been purchased for personal use and not for resale.

Potential Award

$4 cash refund for each unit purchased. Class Members without receipts may make a claim for up to five units of the deodorant purchased, while Class Members who submit receipts with their Claim Forms may make a claim for more than five units of deodorant.

If the Arm & Hammer deodorant class action settlement fund is not large enough to pay all valid claims in full, payments may be reduced proportionally.

Proof of Purchase

None required. However, Class Members who do not submit receipts with their Claim Forms may only seek reimbursement for up to five units of the deodorant purchased.

If you are filing a claim without proof of purchase, you must indicate the store(s) where you purchased the Arm & Hammer deodorant and the approximate date of purchase. You must also attest under the penalty of perjury that all of the information you provided is true and correct.

Claim Form Deadline

9/2/2015

NOTE: A PDF version of the Claim Form is available here.

Case Name

Trewin v. Church & Dwight Co. Inc., Case No 3:12-cv-01475, in the U.S. District Court for the District of New Jersey

Final Hearing

6/4/2015

Settlement Website

www.ChurchandDwightSettlement.com

Claims Administrator

Strategic Claims Services
Attn: Trewin v. Church & Dwight Settlement
P.O. Box 230
600 N. Jackson Street, Suite 3
Media, PA 19063
1-866-274-4004
info@ChurchandDwightSettlement.com

Class Counsel

SHEPHERD FINKELMAN MILLER & SHAH LLP

Defense Counsel

PROSKAUER ROSE LLP

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49 thoughts onArm & Hammer ‘Natural’ Deodorant Class Action Settlement

  1. cella13 says:

    Postcard size check for $11.76 received in San Antonio, Tx today.

  2. stl6 says:

    Chk in MO 11.xx postcard type–Thanks TCA

  3. dave says:

    $11.76 in the mail today; live in Washington State.

  4. Tom R says:

    $11.76 in Ca.

  5. Marce says:

    Recieved check today on this settlement dated 01/29/2016.

  6. JC says:

    Received my postcard check today in the amount of $11.76. Apparently so many people filed claiming they had used the deodorant that the amount awarded was reduced, as is often the case.

  7. Fox says:

    I received my check today for $11.76 !! The check was cut on January 29, 2016 !!! It looks like a postcard when you get it !!!!

    1. Nicole W says:

      I received mine as well. I know its legit but how are we supposed to cash a post card looking check??

      1. Carlos says:

        Same as any other check. As long as it has a routing and transit # on it your fine.

  8. Claude says:

    They responded.. Claims Administrator
    To ce0604@yahoo.com
    Today at 3:14 PM

    Church and Dwight Settlement

    c/o Strategic Claims Services

    600 N Jackson Street – Suite 3

    Media, PA 19063

    October 9, 2015

    Claim Status: REJECTED

    Claim Number: 93617

    CLAUDE EVANS:

    We have reviewed the claim that you submitted in the Church and Dwight Settlement. The current status of your claim is: REJECTED. Please review the reasons below for more information:

    You submitted more than one claim. The Joint Stipulation of Settlement for this case states that no Class Member can submit more than one Claim Form.

    DUPLICATE OF CLAIM 59287

    If you feel you have been sent this notice in error, please contact our office in writing, or via email at info@strategicclaims.net no later than November 8, 2015 detailing the reasons why you disagree with our determination and any supporting documentation you may have to support your claim.

    If we require additional information from you, please respond with the requested information no later than November 8, 2015. Failure to respond with the requested additional information may result in a partial/full rejection of your claim.

    You can view the Notice and Claim Form, along with the Joint Stipulation of Settlement on the website http://www.churchanddwightsettlement.com

    Strategic Claims Services

    Administrator for the

    Church & Dwight Settlement

  9. Claude says:

    I responsed. CEVANS
    To info@strategicclaims.net
    Today at 3:24 PM
    This email is in to response to your email dated today, October 09, 2015 at 2:57pm regarding my claim as part of this Church and Dwight Settlement, and the Arm and Hammer deodorant that I have purchase for many many years, but I do not have my purchase receipts that I had no reason to keep. I will accept your minimun payment but I go back years of using the product and no other over 59 years of living.

    Claude EVANS

  10. kdcali says:

    You have a lot of nerve calling someone a dummy and you have grammar like a second grader.

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