New Jersey consumer privacy law overview:
- Who: New Jersey Gov. Phil Murphy signed Senate Bill 332 into law earlier this month, making the state the first to pass consumer privacy protection legislation in 2024.
- Why: The new law will require certain entities, including websites and online service providers, to notify consumers about the collection and disclosure of their personal information with third parties.
- Where: The law will regulate consumer privacy throughout New Jersey.
New Jersey became the first state to pass consumer privacy protection legislation in 2024 when Gov. Phil Murphy signed Senate Bill 332 into law earlier this month.
The legislation will require certain entities — including websites and online service providers — to notify consumers about the collection and disclosure of their personal information with third parties, according to Murphy’s office.
The new law will also require certain entities to provide consumers with the ability to opt out of having their personal information collected or disclosed.
“In a rapidly growing digital age, our society has become increasingly dependent on the internet to complete day-to-day tasks from shopping and working to deeply personal tasks such as managing finances and medical care,” Murphy said in a statement.
New Jersey consumer privacy law will not include a private right of action
The law will apply to companies that do business in New Jersey and control, process or possess the personal data belonging to at least 100,000 consumers, or that process the data of at least 25,000 consumers and profit off it, Marketing Brew reports.
“This important legislation will help consumers reclaim control over their own personal data, and allow them the choice to share information that is personal to them,” Murphy said.
The law will not include a private right of action, meaning any complaints will have to come from New Jersey’s attorney general. Individuals will not have the ability to file private lawsuits against companies over alleged privacy infractions.
Last year, Oregon Gov. Tina Kotek signed into law Senate Bill 619, which increased consumers’ access to and control over their private data.
Are you affected by New Jersey’s consumer privacy law? Let us know in the comments.
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