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A pair of Californians say that they and other consumers have been duped by “drip pricing” tactics used by Marriott.
Lead plaintiffs George Abdelsayed and Frank Ciglar filed a nationwide class action lawsuit claiming that Marriott International dangles inexpensive hotel prices on its and third party websites to lure consumers in; however, when the time comes to pay for the room, consumers are hit with a myriad of fees that were not included in the original advertising.
“Marriott engages in drip pricing by falsely baiting consumers into believing they are getting a bargain, and then hides and disguises a portion of a hotel room’s daily rate from consumers,” claims the class action lawsuit.
The Californians say they were drawn in by misleadingly advertised hotel rates by Marriott and were then forced to pay additional fees when booking the rooms. They say that Marriott forces them and other consumers to pay more than they expected for lodging “through a range of tactics, including, but not limited to, completely hiding price terms, mischaracterizing and hiding terms in small print, or adding various charges throughout the vending process.”
The plaintiffs accuse Marriott of assessing a number of fees that constitute “drip pricing” on unsuspecting consumers, including resort, amenity, destination, taxes and other fees.
“The effect of these fees is simple,” contends the Marriott class action lawsuit. “Consumers who are shopping for hotel rooms, either on Marriott’s own website or third-party online travel agency websites…such as Expedia, Kayak, or Travelocity, are duped into believing a Marriott hotel room is cheaper than it actually is.”
Abdelsayed and Ciglar say that Marriott International is “incentivized” into drip pricing tactics because of the enormous profits it reaps from the alleged false advertising of its lodging rates.
The plaintiffs are seeking damages on behalf of consumers nationwide who booked a Marriott hotel room since 2012, as well as for a California subclass for alleged violations of state consumer protection law. In addition, the class action lawsuit accuses Marriott of concealment, unjust enrichment, and negligent misrepresentation. Further, the plaintiffs say that the hotel should start a corrective advertising campaign telling consumers the truth about their room rates.
Have you been duped by the alleged drip pricing at a Marriott hotel? Tell us about your experience in the comment section below.
The lead plaintiffs are represented by L. Timothy Fisher and Blair E. Reed of Bursor & Fisher, PA.
The Marriott Drip Pricing Class Action Lawsuit is Abdelsayed, et al v. Marriott International, Inc., Case No. 3:21-cv-00402-BEN-JLB, in the U.S. District Court for the Southern District of California.
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105 thoughts onMarriott Accused of Duping Consumers With ‘Drip Pricing’ in Nationwide Class Action Lawsuit
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I would like to be added to this. I stayed at several Marriott Hotels Last year booking either directly through their sight or thru Booking. Com & was always hit with these erroneous fees. Sometimes they could be in the $100’s per week. As stated by others never a good explanation for them.
I stayed at Marriott several years 2012 to 2017.i would like to be added
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Include me I had the same problem with a several Marriot hotels within sacramento ca and when the consumer asks or questions these fees asking for a detailed list of charges the employees give bad attitudes and disrespect my self and elderly costumers I have first had knowledge of and witnessed and discuss with other customers at the hotel front desk and outside facility’s of the concernes of bad attitudes and virbal abuse incurred .me as a consumer should be able to ask for a detailed print out of the extra costs if I as a consumer after booking hotel on a third party company is higher cost than listed after fees and taxes the booking company provided and I also excpirenced employees and manager are adding parking fees at there locations in” roseville ca during as a covid-19 fee claiming this is added at the county’s requests&requirement and if you don’t agree take it up with placer county ” is a direct quote and I stayed at multiple hotels directly in same parking lot and across the street from Marriot location only a few weeks prior competitor company’s within a 1mile radius in same county were not charging parking fees of $10 so if placer county is requiring this fee why aren’t any other competitors charging the same fee for parking and as a consumer staying during covid-19 limitations of services of provided amminities not provided during this time such as complimentary ,breakfast ,pool&spa services,bars,restaurants inside,and commenities shut down not available as free amenities ,Marriot hotel prices during covid -19 should cost even less of a price nightly as there saving billions of dollars with these amenities buying products to provide customers buying as extra cost or provided corporation is saving trillions of dollars .that would justify consumers being charged a less fee not a higher fee than before covid-19 pandemic and yearly 2020-2021 economy price increase is not valid with Marriot saving trillions of dollars purchasing these amnenitys Marriot should not be able to increase consumer cost and fees as yearly economy increase is not valid if your saving money that year by trillions of dollars during covid-19 limits and if you’ve stayed at multiple Marriott hotels in the same rural areas as a consumer you’d notice marriotts and others make up covid-19 guidelines and requirements at there discretion like a game of” wake a smoke” one location has different set of rules than another operated by same franchise corporation makes one ask is there really any standard requirements company’s are to follow surfing covid -19 shut downs or are they making this shit up to save trillions of dollars as this pandimeic crisis plays out for beniffiting of profiting of consumers I just seen an arrival stating that the at&t line fee of $1.99 they charge all account active cell phone lines to consumers bills each month anullay makes at&t a totally of $800 thousand dollars yearly that’s indians to even comprehend $1.99 fee so parking fee of $10 to each customer nightly at 200 rooms a night x365 days a year profits = I don’t want to see the answer why is this harm being aloud to continue to harm consumers financially robbing people blindly
Please include me in this lawsuit as we stayed 2 weeks at Marriot for medical reasons
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