Class action alleges Legoland New York fails to disclose processing fee until after ticket selection

Legoland fee class action overview: 

• Who: Legoland New York is facing a class action lawsuit related to processing fees. 
• Why: Legoland is accused of charging processing fees that it does not disclose up front, a violation of New York’s Arts and Cultural Affairs Law.
• Where: The Legoland lawsuit was filed in federal court in New York.

Legoland New York is facing a class action lawsuit claiming that it is charging customers hidden fees to make money without disclosing those fees.

Legoland is accused of advertising one set of prices and then adding a $4.99 processing fee at checkout that customers might not notice right away. The single-ticket price jumps from an advertised $39 on one screen to $49 on another and then ultimately to $57.97, the Legoland fee lawsuit says.

The hidden fees are a violation of New York’s Arts and Cultural Affairs Law, the lawsuit claims. There are both nationwide and New York proposed classes.

“For over a year, defendant has been nickel and diming visitors to its amusement park, Legoland New York Resort, on its website in violation of the New York Arts and Cultural Affairs Law,” the Legoland lawsuit says. “Whenever a visitor selects a park ticket on the website legoland.com/new-york/, he or she is quoted a fee-less price, only to be ambushed by a $4.99 ‘processing fee’ at checkout after clicking through the various screens required to make a purchase. This cheap trick has enabled defendant to swindle substantial sums of money from its customers.”

Arts & Cultural Affairs Law requires fees to be disclosed in ticket price total

New York’s Arts & Cultural Affairs Law went into effect Aug. 29, 2022, attempting to stop hidden fees in ticket sales. It requires fees to be disclosed in the ticket price before the tickets are selected.

“When a prospective purchaser selects a ticket with full disclosure of the ticket price, the purchaser should not then have to search for the total price of the ticket as the purchaser proceeds through the purchasing process, it should continue to be readily available to the purchaser,” the New York Division of Licensing Services said after being asked for further clarification on the law, the Legoland lawsuit says.

Sens. Amy Klobuchar, D-Minn., and John Cornyn, R-Texas, recently introduced the Fans First Act, aiming to bring transparency to the secondary ticket market.

Have you gone to Legoland New York and paid hidden fees? Let us know in the comments.

The plaintiff is represented by Philip L. Fraietta and Stefan Bogdanovich of Bursor and Fisher PA.

The Legoland fee class action lawsuit is Demmerle, et al. v. Legoland New York LLC, Case No. 7:23-cv-11141, in the U.S. District Court for the Southern District of New York.

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