V8 Splash Contains Only 2% Juice, Class Action Claims

Top Class Actions’s website and social media posts use affiliate links. If you make a purchase using such links, we may receive a commission, but it will not result in any additional charges to you. Please review our Affiliate Link Disclosure for more information.

Campbell Soup Company faces a class action lawsuit alleging that their V8 Splash products are falsely advertised as being primarily juice when in fact they contain only two percent juice.

Plaintiff Hortense Sims claims that the V8 Splash products are made almost entirely of sugar-water and high fructose corn syrup.

She argues that the packaging and label of the products induce consumers into purchasing the drink with the belief that they are receiving a healthy, juice-based beverage.

“The products’ labels mislead consumers into thinking they are buying a healthful blend of fruit and vegetable juices instead of artificially-flavored sugar-water,” the V8 Splash class action states.

In addition to making misleading statements about the juice content, the products’ labels allegedly contain inaccurate information about the vitamins, minerals, and antioxidants.

The V8 Splash labels allegedly state that the drink is “a good source of antioxidant vitamins A & C.” Sims argues that this statement is false, and the opposite is true. She says that the amount of refined sugar in the drink depletes the body’s antioxidants and blocks absorption of vitamins and minerals.

“Excess sugar consumption depletes vitamins and minerals, including those necessary for beneficial antioxidant health effects. Excess sugar consumption prevents antioxidant vitamins and minerals from working effectively in the body,” the V8 Splash class action lawsuit alleges.

Sims also argues that Campbell intentionally conceals the fact that their products are artificially flavored. She alleges that V8 Splash contains a series of artificial flavors to mimic the taste of a real juice-based product.

“Each of these Product’s labels deceived consumers into paying a price premium for an artificially-flavored product that was worth less than the naturally-flavored product promised by the labels,” the V8 Splash class action lawsuit accuses. Sims argues that Campbell is required by law to include a statement on the front label informing consumers that the product contains artificial flavoring.

The V8 Splash products covered in this class action lawsuit include:

• V8 Splash Berry Blend
• V8 Splash Diet Berry Blend
• V8 Splash Strawberry Kiwi
• V8 Splash Fruit Medley
• V8 Splash Tropical Blend
• V8 Splash Diet Tropical Blend
• V8 Splash Cherry Pomegranate

By falsely labeling and advertising their products, Campbell is allegedly in violation of several state and federal laws. Sims argues that the labeling and advertising induces consumers to purchase the products under false assumptions and that consumers are not getting the all-natural, juice-based product that they intended to purchase.

“The Products’ front labels misleadingly imply that these Products are flavored with the natural ingredients comprising the characterizing flavors. As alleged in detail above, at the time of purchase Defendants had reason to know that Plaintiffs, as well as all members of the Class, intended to use the Product as a naturally-flavored food product,” the V8 Splash class action lawsuit states.

Sims seeks to represent a Class of California citizens who purchased V8 Splash after Jan. 1, 2012. The V8 Splash class action lawsuit seeks restitution, punitive damages, court costs, and attorneys’ fees.

The plaintiff is represented by Ronald A. Marron and Michael T. Houchin of the Law Offices of Ronald A. Marron.

The V8 Splash Class Action Lawsuit is Sims v. Campbell Soup Company, Case No. 5:18-cv-00668, in the U.S. District Court for the Central District of California.