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Tropicana Orange Juice Isn’t “Natural,” Class Actions Say
By Sarah Pierce
A series of class action lawsuits have been filed against orange juice maker Tropicana, claiming the company’s juice is so heavily processed it should not be allowed to be marketed as “natural.”
According to approximately 20 class action lawsuit filed nationwide, Tropicana markets its orange juice as fresh from the grove, yet adds chemically engineered “flavor packs” to its juice so that it will taste the same year-round.
Yesterday, lawyers for the individual Plaintiffs argued before a panel of judges about whether the lawsuits should be consolidated into one case. We reported on one of the Tropicana Orange Juice False Advertising Lawsuits in January.
The Tropicana orange juice lawsuits are partly a result of a 2009 book about the orange juice industry by Yale doctoral student Alissa Hamilton. Hamilton spent five years researching the industry, interviewing Tropicana employees, growers, farmers, and others. Hamilton, who has consulted with one of the firms involved in the Tropicana class action lawsuits, said she would like to see Tropicana be clearer in its labeling and stop using words like “fresh,” “natural” and pure.”
“It’s not simply orange, it’s complicated orange,” she said. “I’m just trying to advocate for more honesty and more transparency.”
A lawyer involved in one of the lawsuits against Tropicana agreed, saying, “I’d like them to modify their marketing so that consumers can make an informed judgment on their purchases.”
Tropicana declined to comment on the class action lawsuits, but said in a statement that it is committed to full compliance with labeling laws and to producing “great-tasting 100 percent orange juice.”
UPDATE: On May 13, 2016, the plaintiffs are seeking class certification of a lawsuit filed against the fruit-based beverage maker over claims that the company falsely advertises the product as 100% pure and natural.
UPDATE 2: On June 19, 2019, Tropicana successfully dodged a class action lawsuit claiming that its orange juice is not “100% pure” as claimed.
Updated June 1st, 2012
All class action and lawsuit news updates are listed in the Lawsuit News section of Top Class Actions
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20 thoughts onTropicana Orange Juice Isn’t “Natural,” Class Actions Say
I have bought this for years tell me what I need to do.
Please send me information on this please
i have been buying this for years I buy 2 a month. It has all natural AND that is the one reason i bought it i have a glass every morning. I would like to be updated on this so i can file a claim.
Yes I thought I was getting 100% pure orange juice as well I am so disappointed. I’ve been buying it for years for me and my mommy who is 92 yrs old. Such a disappointment. I need to file a claim as well. L
I’ve been given my Daughter Tropicana Twister juice for along time and I seem to always find this almost thick slimy film in in
UPDATE: On May 13, 2016, the plaintiffs are seeking class certification of a lawsuit filed against the fruit-based beverage maker over claims that the company falsely advertises the product as 100% pure and natural.
I have been buying this orange juice for many years as well as their mixed fruit juices. And giving it to my grandma and son who is diabetic
I don’t believe it either…Of course we have no receipts…how do we file a claim? I am getting really tired of these companies lying to the people who make their living for them.
I AM SHOCK TO HERE ABOUT THIS PROBLEM. CAN YOU TELL ME WHAT I NEED TO DO TO MOVE FORWARD WITH THIS SITUATION.
I cannot believe this, have been buying it for years, really fell for the “all natural” line and even bought their “low acid” version, convincing myself that it is the only way to go, please tell me when I can file a claim form, been buying this stuff for so many years, so upset, I have no receipts, gosh darn. Tell me what to do. Thank you.