Rimmel London Lash Accelerator Mascara Class Action Lawsuit
By Kimberly Mirando
A class action lawsuit claims Rimmel London Lash Accelerator Mascara does not enhance eyelash growth as advertised.
Lead plaintiff Yanira Algarin alleges in the Rimmel mascara class action lawsuit that cosmetics company Coty Inc. falsely advertises that Rimmel London Lash Accelerator mascara with Grow-Lash Complex lengthens eyelashes by 37 percent within one month and, with “regular use,” increases their number.
“Rimmel Lash Accelerator does not physically grow or multiply eyelashes and certainly not within the 30-day timeframe advertised,” Algarin’s attorney wrote in a letter to Coty attached to the class action lawsuit. “The grow lash claim does not assist consumers; they simply mislead them.”
Algarin alleges she was duped into buying the mascara based on these advertising claims but did not see any of the results promised. Algarin says she would not have purchased Rimmel London Lash Accelerator mascara over cheaper alternatives had she known the truth, according to the class action lawsuit.
“As a result of Coty’s deceptive grow lash claim, consumers — including Plaintiff and members of the proposed Class — have purchased a product that does not perform as advertised,” the Rimmel mascara class action lawsuit states. “Moreover, they have paid a price premium for Rimmel Lash Accelerator over other mascaras sold by Coty and its competitors that do not claim to physically grow or multiply eyelashes in 30 days.”
The class action lawsuit is seeking $5 million in damages for thousands of consumers who were allegedly duped into purchasing Rimmel London Lash Accelerator mascara. It is also asking that Coty immediately stop marketing the mascara as having the ability to lengthen and multiply eyelashes and provide refunds to consumers.
The Rimmel London Lash Accelerator Mascara Class Action Lawsuit case is Algarin v. Coty Inc., Case No. 12-cv-2868 JAH JMA, U.S. District Court for the Southern District of California.
The plaintiffs are represented by Elain A. Ryan, Patricia N. Syverson, Lindsey M. Gomez-Gray and Manfred Mueke of Bonnett Fairbourn Friedman & Balint, PC and Stewart M. Weltman of Stewart M. Weltman LLC, of counsel to Levin Fishbein Sedran & Berman.
Updated December 6th, 2012
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3 thoughts onRimmel London Lash Accelerator Mascara Class Action Lawsuit
How do I file a claim to be part of this clas action lawsuit?
I think its a shame people know mascara is not going to grow lashes companies just want to make money.
I agree didn’t help my lashes grow, I used this for 6 months. Now I’ve tried the smartlash and that doesn’t seem to work either.