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The Quaker Oats Company faces a possible class action lawsuit over claims that its instant “Maple & Brown Sugar” oatmeal does not contain any maple syrup or maple sugar.
Lead plaintiff Darren Eisenlord says he bought a box of Quaker instant oatmeal sweetened with maple syrup because like many U.S. consumers, he believes that maple sugar contains a higher nutritional value over other sweeteners, especially white, processed granulated sugar.
The Quaker class action lawsuit alleges that the plaintiff was misled by the packaging of the popular instant breakfast item which showed an image of a “glass pitcher of maple syrup” next to the bolded words “maple sugar” on the front of the box.
Eisenlord claims that this food item does not contain any maple syrup or maple sugar and therefore is falsely advertised under state and federal law.
According to the Quaker instant oatmeal class action, food items that contain maple sugar or syrup as a sweetener are able to command a higher sales price because it can be substituted for white sugar yet is preferred among customers because of its taste, quality and health benefits.
The class action lawsuit claims that reasonable consumers would see a product advertised with a picture of maple syrup next to the words “Maple and Brown Sugar” and believe the food item contains maple syrup as an ingredient.
“Because he was purchasing a product that was labeled as containing maple sugar and/or maple syrup ingredients, he reasonably believed that it, in fact, contained these ingredients,” Eisenlord said. “Had plaintiff known that the product did not contain maple syrup or maple sugar as an ingredient, he would not have purchased it. As a result, plaintiff has suffered damages.”
The plaintiff has accused the Quaker Oats Company of breach of express warranty, false advertising, violation of the California Consumer Legal Remedies Act, the California False Advertising Law, the California Unfair Competition Law, and other violations.
If approved, the Quaker oats class action lawsuit will be open to all U.S. Class Members who within the last four years purchased any of the following products: Quaker Oats Maple & Brown Sugar Instant, Oatmeal (Classic Recipe), Quaker Oats Maple & Brown Sugar High Fiber Instant Oatmeal, Quaker Oats Maple & Brown Sugar Gluten Free Instant Oatmeal, or Quaker Oats Maple & Brown Low Sugar Instant Oatmeal, Quaker Oats Maple & Brown Sugar Weight Control Instant Oatmeal, Quaker Oats Maple & Brown Sugar Organic Instant
Oatmeal.
The plaintiff has also proposed a subclass of California residents who bought the same items in the last four years.
Eisenlord is represented by David Parisi and Suzanne Havens Beckman of Parisi & Havens LLP and Yitzchak H. Lieberman of Parasmo Lieberman Law.
The Quaker Instant Oatmeal False Advertising Class Action Lawsuit is Darren Eisenlord v. The Quaker Oats Co., et al., Case No. 2:16-cv-01442, in the U.S. District Court for the Central District of California.
UPDATE: On Oct. 10, 2017, a California federal judge dismissed a consolidated class action lawsuit that accused Quaker Oats Co. of misleading consumers by selling Maple & Brown Sugar Instant Oatmeal that didn’t actually contain real maple syrup or maple sugar.
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58 thoughts onClass Action: Quaker Instant Oatmeal Doesn’t Contain ‘Maple Syrup’
I eat Quaker Oatmeal every day. As a structured part of weight control . And Iam so disappointed as well . I would like to be refunded . Thank you
If it was not real maple syrup they did a good job fooling everyone. I have been eating it for awhile now.
Have bought the Quaker Maple Syrup and Maple Sugar oatmeal for many years. Never thought the Quaker company would mislead the public.
IF YOU DONT LIKE WHAT YOU SEE, DONT READ IT, MY IGNORANT RUDE FELLOW AMERICAN!!!!
Good reply…Love it. I am not ignorant either. But some people show their stupidity by telling everyone else how they should be doing things. I applaud you sir…
That particular box of oatmeal is the one I purchase the most of, thinking that I am eating the maple and brown sugar ingredients. I have boxes in the refrigerator which keeps the packaged oatmeal fresh tasting. Will not purchase another box of the above.
I like the product but it may be time to try a competing brand.
I have Oatmeal everyday and when I have me niece and nephew on weekend that’s all they want for breakfast and he wants it for dinner as well. That’s sad can we trust anyone to do the right thing anymore
Hello, ignorant fellow Americans. I too do not know how this website works. Let me leave a comment to sign me up to this lawsuit that currently has no settlement. FYI, ignorant Americans, how the site works is like this. 1. They will let you know upcoming lawsuits, if you actually want to be included in that lawsuit as a plaintiff you would need to contact the lawyers that are actually doing the litigation. Not just write on a random board to Add Me Too. 2. Once the suit has gone to settlement then THIS site has a link for you to click so you can be added to the settlement. 3.You will then need to wait until settlement is closed before you can get your check. This isn’t rocket science. Saying add me is like calling out that you are of lower intelligence. Also, Quaker Oats (and frankly any corporation) is not monitoring this page to see your comments. If you have questions, statements, and/or concerns, please reach out to the actual party (corporation) to address them, leaving your info on this board will never get to them.
thats true
This is sad to hear Quaker falsely misleading us with Fake Maple. It’s the only one I buy to eat for Breakfast but use the Reg for cookies. Anyway what’s sad is a major company misleading its consumers whom trust in you. Guess what Quaker you to will get hit hard by this because now it’s going public. Why Quaker? Is my question to you?