Orajel class action lawsuit overview:
- Who: Plaintiff Janet Ross filed a class action lawsuit against Church & Dwight Co. Inc.
- Why: Ross alleges that Church & Dwight misrepresented its Orajel Naturals toothpaste products as “natural” despite containing synthetic ingredients.
- Where: The Orajel class action lawsuit was filed in New York federal court.
A new class action lawsuit alleges Church & Dwight misrepresented its Orajel Naturals toothpaste products as “natural” despite containing synthetic ingredients.
Plaintiff Janet Ross filed the class action lawsuit against Church & Dwight on Oct. 8 in New York federal court, alleging violations of state business and consumer laws.
According to the lawsuit, the company’s Orajel Naturals line of anti-cavity fluoride toothpastes for children is marketed as “natural” despite containing synthetic ingredients.
The lawsuit alleges Church & Dwight misled consumers by prominently labeling the products as “Orajel Naturals” and using flavor names like “Natural Fruity Bubbles,” “Natural Berry” and “Natural Watermelon.”
The Orajel class action lawsuit claims these representations led consumers to believe the products were free of synthetic ingredients and suitable for young children.
Ross claims she purchased the Orajel Naturals PAW Patrol Anti-Cavity Fluoride Toothpaste in July 2025, relying on the company’s representations that the product contained only natural ingredients.
Ross says she would not have purchased the product, or would not have paid the price she did, had she known it contained synthetic ingredients.
Children’s toothpaste contains synthetic detergent, lawsuit alleges
The Orajel class action lawsuit argues that the Orajel Naturals toothpaste contains cocamidopropyl betaine (CAPB), a synthetic detergent produced through industrial chemical synthesis.
The lawsuit further alleges that Church & Dwight compounded the deception by labeling CAPB as “coconut-derived” on the ingredient panels, which misled consumers into believing it was a natural ingredient.
Ross claims Church & Dwight’s use of child-friendly packaging featuring popular characters like PAW Patrol, Super Mario and Toy Story further targeted parents of young children, encouraging them to pay a premium for what they believed were natural products.
The complaint alleges Church & Dwight charged more for the Orajel Naturals products than for comparable children’s toothpastes not marketed as natural.
The Orajel class action lawsuit asserts claims for violations of New York General Business Law and common-law fraud. Ross seeks to represent a nationwide class of consumers who purchased the Orajel Naturals products for personal use as well as a New York subclass.
The lawsuit demands actual, statutory and treble damages as well as restitution and injunctive relief.
Meanwhile, Procter & Gamble, Haleon and Colgate-Palmolive stand accused of falsely advertising certain toothpaste products as fighting gingivitis while containing sodium lauryl sulfate, a known gum irritant.
What do you think about the allegations in this Orajel class action lawsuit? Join the discussion in the comments.
Ross is represented by Philip J. Furia of Furia Law LLC.
The Orajel class action lawsuit is Ross v. Church & Dwight Co. Inc., Case No. 2:26-cv-06491, in the U.S. District Court for the Eastern District of New York.
Don’t Miss Out!
Check out our list of Class Action Lawsuits and Class Action Settlements you may qualify to join!
Read About More Class Action Lawsuits & Class Action Settlements:
