Bucked Up class action lawsuit overview:
- Who: Plaintiff Daniel Ruchman filed a class action lawsuit against DAS Labs LLC, doing business as Bucked Up.
- Why: Ruchman claims Bucked Up Lightly Carbonated Protein drinks contain less grams of protein than the label advertises.
- Where: The Bucked Up class action lawsuit was filed in California federal court.
A new class action lawsuit, filed in California federal court, alleges Bucked Up misrepresents the amount of protein in its Lightly Carbonated Protein drinks.
Plaintiff Daniel Ruchman claims Bucked Up Lightly Carbonated Protein drinks contain fewer grams of protein than the 25 grams advertised on the label.
He argues the inaccurate labeling led him and other consumers to purchase the products under the false impression that they were consuming more protein than they actually were, resulting in economic harm from the alleged misrepresentation.
Consumers “reasonably relied on these label statements such that they would not have purchased the products from [the] defendant if the truth about the products was known,” the Bucked Up class action lawsuit says.
Ruchman wants to represent a California class of consumers who purchased Bucked Up Lightly Carbonated Protein drinks within the past four years.
Independent testing allegedly revealed significantly less protein than advertised
The class action lawsuit claims independent third-party laboratory testing revealed Bucked Up’s protein drinks range from containing 6-18% less protein than the 25 grams advertised on the product label.
Ruchman alleges he purchased the rainbow candy flavor of the protein drink in January 2026 from a Vitamin Shoppe store in Thousand Oaks, California. The product label stated it contained 25 grams of protein per drink, a claim repeated in the Nutrition Facts panel on the back label.
Ruchman claims he purchased the Bucked Up protein drinks to meet his fitness goals but was misled by the allegedly inaccurate protein content.
Further, Ruchman argues millions of Americans rely on accurate protein labeling to track their intake for weight loss and muscle building, and that accurate labeling is needed for consumers like him who use protein supplements to maintain their diet and fitness goals.
“Central to the tracking of protein consumption is accurate nutritional labeling of foods and dietary supplements,” the Bucked Up class action lawsuit says.
Ruchman alleges that Bucked Up breached express warranty, engaged in unjust enrichment and violated California’s Consumers Legal Remedies Act, Unfair Competition Law and False Advertising Law.
The plaintiff demands a jury trial and requests declaratory and injunctive relief and an award of actual, general or compensatory damages for himself and all class members.
Earlier this year, Ruchman filed a similar class action lawsuit against Raw Nutrition over claims the company falsely advertised that its protein shakes contain 30 grams of protein per serving.
Have you ever purchased a Bucked Up Lightly Carbonated Protein drink? Let us know in the comments.
The plaintiff is represented by Charles C. Weller of Charles C. Weller APC.
The Bucked Up class action lawsuit is Ruchman v. DAS Labs LLC d/b/a Bucked Up, Case No. 2:26-cv-05871, in the U.S. District Court for the Central District of California.
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