New Balance Toning Shoe Class Action Settlement

By Sarah Mirando | August 31, 2012

Category: Legal News

By Sarah Pierce

New Balance toning shoe

UPDATE: Settlement checks were mailed August 21, 2013!

A proposed $2.3 million class action lawsuit settlement has been reached with New Balance over its True Balance toning shoes. If you purchased New Balance toning shoes between January 2010 and August 2012, you may be entitled to receive up to $100 per pair you purchased if the class action settlement is approved.

The New Balance settlement will resolve a class action lawsuit, entitled Carey v. New Balance Athletic Shoe Company, Inc., that alleges New Balance falsely advertised the health benefits of wearing its True Balance toning shoes to consumers. According to the class action lawsuit, claims that the shoes could burn up to 10-percent more calories with every step, create 29-percent more muscle activation compared to regular walking shoes, and that these figures were backed by scientific evidence simply were not true. The lawsuit further alleged that the shoes may actually lead to injury, “a fact which New Balance deceptively omits from its advertising.”

New Balance denies any wrongdoing, but has agreed to establish a $2.3 million class action lawsuit settlement fund to reimburse consumers in order resolve the litigation.

Class Members of the New Balance toning shoe class action settlement include all persons or entities that bought the following toning shoes from New Balance U.S. retailers, New Balance Stores, shopnewbalance.com, joesnewbalanceoutlet.com, New Balance Outlets, or other third-party retailers from January 1, 2010 through August 29, 2012:

Rock&Tone
TrueBalance
Aravon Ria
Aravon Riley
Aravon Quinn

Class Members who submit a valid claim form by the deadline of February 25, 2013 will receive a pro-rated share of the $2.3 million New Balance class action settlement. If the total value of all approved claims submitted by Class Members is less than the amount of money available to pay claims, each eligible Class Member’s award will be increased on a pro-rata basis to a maximum of $100. Class Members may submit more than one claim if they purchased more than one pair of New Balance toning shoes.

Claim forms and more information on your rights in the New Balance Toning Shoe Class Action Lawsuit Settlement can be found at www.NewBalanceSettlement.com. Detailed instructions on how to file a claim for the settlement can be found in our Open Lawsuit Settlements section.