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A new class action lawsuit alleges that LifeLock, an identity theft protection service, fails to deliver on the promises it makes to consumers in its TV, radio, and online advertising.
The LifeLock class action states that the Federal Trade Commission (FTC) has even brought legal action against the company on two separate occasions, but LifeLock continues to misstate the services it purports to provide to consumers.
Plaintiffs Joe Weingarten and Darrell Hunter allege that they each paid hundreds of dollars to LifeLock based on advertising that promised protection from identity theft; however, the company did not live up to its promises.
Weingarten says he discovered that his Social Security number and personal credit were being used fraudulently. Further, LifeLock failed to notify him that his address had been changed with the United States Postal Service without his knowledge.
Hunter alleges that he paid for LifeLock services in 2014 and 2015, but when he tried to use LifeLock to resolve a credit inquiry, the company failed to do anything about the problem even months later.
“In fact, it is typical of LifeLock service, as the company monitors only a tiny percentage of all sources of credit applications – i.e., banks, credit cards, retail. As a result, LifeLock has no ability to deliver upon the advertising promises it makes because the vast majority of credit applications (and thus fraudulent account openings) are not monitored by LifeLock,” the LifeLock class action states.
LifeLock offers three levels of identity theft protection, say the plaintiffs in the LifeLock class action lawsuit. The price of these services range from $9.99 to $29.99 a month. The advertising for these services promise to provide varying levels of identity theft protection and victim assistance, but the plaintiffs say LifeLock cannot keep its promises.
The LifeLock class action lawsuit further accuses LifeLock of violating an injunction issued after the FTC and 35 state Attorneys General filed a lawsuit against the company over its alleged false promises. The plaintiffs say that under that injunction, to continue to operate, LifeLock had to agree to modify its advertising; however, the company still allows marketing affiliates to falsely advertise LifeLock services.
“These affiliates sign agreements with LifeLock to receive a commission in exchange for driving web traffic to LifeLock’s website to sign up as new customers,” states the LifeLock class action lawsuit.
“LifeLock approves the content on those websites. However, LifeLock allows those affiliates to make patently false representations about the scope and quality of the product that LifeLock offers,” allege the plaintiffs. “As a result, LifeLock maintains the ability to continue to perpetuate false statements about its ability to monitor and prevent identity theft in violation of the FTC Permanent Injunction, Arizona consumer protection law, and the terms of the contract with consumers.”
Weingarten and Hunter seek to represent a nationwide Class of LifeLock subscribers starting Jan. 21, 2016. The plaintiffs are seeking damages as well as a court order declaring LifeLock’s alleged false advertising is illegal.
The plaintiffs are represented by Paul L. Stoller and Lincoln Combs of Gallagher & Kennedy PA, Randall K. Pulliam and E. Lee Lowther III of Carney Bates & Pulliam PLLC, and Irwin B. Levin, Richard E. Shevitz, Vess A. Miller, and Lynn A. Toops of Cohen Malad LLP.
The LifeLock False Advertising Class Action Lawsuit is Weingarten, et al. v. LifeLock Inc., Case No. 2:18-cv-01013-JAT, in the U.S. District Court for the District of Arizona.
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11 thoughts onLifeLock Class Action Challenges Identity Theft Protection Promise
I also have issues with the company
I paid for the full Subscription I really wasn’t happy I tried to cancel the subscription they gave me such a hard time please add me thank you.
I have an issue with the company making excuses to fix my subscription I am paying for… and I lifelock and I pay for a subscription and can’t access it..
I would join a class action lawsuit against them. My accounts are continually disconnected from their services. They have been aware of this… the email says so…I reconnect and it happens again within a few minutes. I don’t have time to reconnect every day. They knowingly charge people whose accounts cannot remain connected. I just cancelled my membership.
Add Wanda Ethridge and Nicholas Ethridge to this lawsuit is very much like to receive a call. I paid for months and lifelock wouldn’t refund my 19.99 each month after I cancelled due to the promises on the website to notify me about ant breach or banking but in July that same year a duplicate debut card was issued and we only found out when thousands of dollars came up missing and his debit card was being used by a drug prostitution sting with the police at local hotels. Had the night clerk at the motel 6 not felt sorry for us and told us about the police just we may never had an idea this was happening and the small town gossip that my husband’s name was involved with crime activity we were shunned and called names by the whispering gossipers at the damn bank. Finally we got most of the stolen money back BUT the info is stuck in limbo on credit reports and FOREVER a mark on our names. Horrible and very unfair treatment for the working class and the military veterans. I’m curious my husband and father were so brave to fight for these people who used us for their greed and because they could shameful.
LifeLock actually took out 2 payments of $89 in same month for a full year subscription I was completely compromised .they did nothing I tried to get ahold of them on a number of occasions they did not get back to me I at first tried to get ahold of them letting them know that they took out payment twice in the same month you know they need to reimburse one it apparently LifeLock does not protect you once you been compromised you cannot even communicate with them .. I would like to receive a call back on the class action lawsuit against LifeLock for false representation of services that they provide they did have my phone number they did have my email address I sent many emails to them I got one or two responses back nothing else that was it two payments were taken out that directly let them know something should have been wrong …. I lost my business ,I lost everything no help .. Thanks Kate
Add joseph Coats my husband they just sent his personal info to a different email address that wasn’t his
My debit account at my bank was compromised in a merchant breach, and the bank called me about it. I had to get a new debit card and spend time at the bank to prove my identity. I did not hear anything from Lifelock about the compromised card. So there’s isn’t much point in paying them $20 a month when the bank does a better job anyway.
I just canceled with lifelock, they failed to notify me when I opened a 9k loan with a bank and fail when I opened a 8k credit card with another bank, both discover and capital one notified me and those services are free. I was paying the 19.99 service with lifelock and even the agent whom I spoke with to cancel showed no record of either transactions.
I was a member with Life Lock. I would like to submit a claim because other monitoring companies show that my email is in @dark web” and I could never figure out why. I get tons of weird and fraudulent emails.
Interesting for sure!