Ashley Milano  |  November 11, 2016

Category: Consumer News

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krispy-kreme-doughnutsKrispy Kreme Doughnuts is facing a proposed class action lawsuit filed by a customer who claims the donut chain falsely advertises the ingredients of its fruit-filled and maple-glazed donuts.

Plaintiff Jason Saidian, a Los Angeles resident, brings this consumer protection and false advertising class action lawsuit against Krispy Kreme.

He alleges that the donut maker conducts “false and misleading business practices” because its “Chocolate Iced Raspberry Filled,” “Glazed Raspberry Filled,” “Maple Bar,” and “Glazed Blueberry Cake” donuts and donut holes do not actually contain real raspberries, maple, or blueberries.

Instead, the donuts are made with “nutritionally inferior ingredients,” the 32-page complaint states.

In 2015, Saidian says he purchased the raspberry, maple, and blueberry donuts at issue from a Krispy Kreme location in Santa Monica, Calif. He claims that when he purchased the donuts, he relied on the company’s representations about the “premium ingredients” in its donuts.

Specifically, the class action lawsuit indicates that the donuts are displayed in a tray behind a glass counter, along with a small placard in front of each tray that provides the name of the donut variety.

According to Saidian, the donuts appear as if they contain the “premium ingredients” but Krispy Kreme reportedly does not provide customers with access to information on what the actual ingredients are in the donuts.

“Even when consuming the Products, Plaintiff and other consumers cannot easily decipher whether the filling or glazing they are consuming contain actual raspberries, blueberries, or maple ingredients, because the Defendant has formulated and manufactured the Products in a manner that masks the absence of such ingredients,” the Krispy Kreme class action states.

Saidian claims he wouldn’t have bought certain donuts sold by Krispy Kreme if he had been aware of their actual ingredients.

“Unbeknownst to Plaintiff and other consumers, the Raspberry Products do not contain actual raspberries, the Maple Products do not contain actual maple syrup or maple sugar and the Blueberry Products do not contain actual blueberries,” the lawsuit reads.

Instead, Krispy Kreme purportedly uses sugar, corn syrup, gums and artificial food coloring to “mimic the texture, shape and color” of these “premium Ingredients” instead of naturally occurring products with proven health benefits, according to court documents.

To support his claim of false advertising, Saidian points to the fact that Krispy Kreme’s other donuts each contain the premium ingredient advertised in their respective product names.

For example, the “Glazed Lemon Filled” donuts contain lemon juice, the “Cinnamon Apple Filled” donuts contain both apple and cinnamon and the “Glazed Strawberry” donuts contain strawberries.

Therefore, according to Saidian, this indicates that Krispy Kreme is not only capable of making the donuts at issue with the real ingredients, but also should have been aware that its products are falsely advertised and would be deceiving to an unsuspecting customer.

Saidian is seeking to represent a certified nationwide Class and California subclass of Krispy Kreme customers and is asking upwards of $5 million in damages from the donut chain due the alleged absence of these “Premium Ingredients.”

Saidian is represented by Barbara A. Rohr and Benjamin Heikali of Faruqi & Faruqi LLP.

The Krispy Kreme Doughnuts Fake Ingredients Class Action Lawsuit is Jason Saidian v. Krispy Kreme Doughnuts Inc., Case No. 2:16-cv-08338, in the U.S. District Court for the Central District of California.

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81 thoughts onKrispy Kreme Class Action Alleges Donut Ingredients are Misleading

  1. Iris Reese says:

    They don’t taste like they used. to.

    1. Eva Lea Willis says:

      I recently purchased a variety dozen, and just tonight my husband said they are not as good & he did not enjoy or like the last ones I got. So are they cutting corners to make more money or what is taking place?

  2. BeLynda Thomas says:

    I love those Donuts!! Never buy any other donuts but Krispy Kreme!!!! Makes me sad. I want in..

  3. John says:

    It appears the problem isn’t that the doughnuts don’t taste like they should, its that they don’t contain the health benefits without the true ingredients…Really!?! People are wanting the health benefits while eating doughnuts…that’s just nuts.

    1. Ciel B. says:

      No john, you don’t get it. On the two-to-three times a year occasions that I buy donuts, I buy Krispy Creme because of the perceived quality of their product. I only buy the glazed (when they are hot) and the glazed raspberry. My husband liked the cream filled and maple bars.

      “Health Benefits” does not necessarily imply one is looking for a health food when choosing a doughnut. However, had I known the raspberry or maple filled (or as we call it “jelly”) doughnuts were full of crappy, artificial ingredients to give the taste and mouth feel of raspberries and/or maple syrup, I would not have purchased them.

      I stopped buying anything other than glazed for the office because the flavor of the raspberry ones in particular, started to have a red dye #2 aftertaste. I thought Krispy Kreme started cutting corners to save money. I had no idea they were just lowering the bar more.

      So, we are done with Krispy Kreme. Quality does matter to some of us. It may not matter to others like you. I get that and respect your viewpoint. Some of us, expect more, so it’s not nuts to file a lawsuit about this issue.

      If you thought you were buying premium vanilla ice cream, like Hagaan Daz, and found out at some point they got rid of the cream, sugar, egg yolks and vanilla and started using ingredients for Thrifty or Dryers Brand Ice Cream, which is full of fillers, thickeners, low quality ingredients and artificial flavors, maybe you’d understand what the lawsuit is about. Maybe you don’t care about such things. Some of us do.

  4. Jack Robinson says:

    I love them and buy them all of the time?!!!!

  5. Gladys says:

    I buy a variety of flavors each week along the the glaze ones

  6. Gary says:

    I am going to go buy a dozen, they R my favorite. I do not want them closed down do to a silly law suite.

    Next thing will be someone suing them for having BIG holes. It will probably be a BIG hole doing the suing.

    1. BIG_HOLE_Corporation says:

      Hey that is offensive to our company!! Let me call my lawyers.. you wait

  7. Scott Teague says:

    For those who want to know ‘Where To Sign Up’ for the Krispy Kreme claim, it’s still under a ‘Proposed Process’. Meaning it’s under discussion / consideration. If this claim moves forward you will be given the opportunity to sign up. Hope this helps.

  8. SHERON CALVERT says:

    I purchase a pack of 6 jelly (raspberry) donuts every week. They are delivered fresh on Tuesdays at our Bilo store, Clinton, S.C. 29325

  9. Jason C Bennett says:

    If you read at the top it says “proposed”, meaning it hasn’t happened yet.
    Do people really buy doughnuts because they think they are healthy?

  10. Jason C Bennett says:

    Do people really buy doughnuts because they think they are healthy?

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