Class action lawsuit claims Dazzling Cleaning membership is misleading

Dazzling Cleaning class action lawsuit overview:

• Who: Two California consumers filed a class action lawsuit against Homeaglow Inc., which does business as Dazzling Cleaning.
• Why: The plaintiffs claim Dazzling Cleaning misleads consumers by failing to disclose that a $19 cleaning offer is conditioned on a $49 per month membership.
• Where: The Dazzling Cleaning class action was filed in a California federal court.

A new Dazzling Cleaning class action lawsuit accuses the home cleaning service of misleading consumers by failing to disclose that a $19 cleaning offer is conditioned on a $49 per month membership.

Plaintiffs Seth Seneca and Lisa Andoh filed the class action lawsuit against Homeaglow Inc., doing business as Dazzling Cleaning, on May 14 in a California federal court, alleging violations of state and federal consumer protection laws.

According to the Dazzling Cleaning class action, the company advertises a $19 cleaning offer but does not clearly disclose that consumers will be automatically enrolled in a $49 per month membership.

“Consumers seeking to book the advertised, one-off, discounted cleaning with Homeaglow must then navigate to one of the Websites. The Websites similarly represent a promotion to ‘Get Clean for $19,’” the Dazzling Cleaning class action says. “As such, a consumer booking a cleaning has no expectancy that they are starting an on-going membership with Homeaglow.”

Dazzling Cleaning charges early termination fee for membership, lawsuit claims

The Dazzling Cleaning class action alleges the company also charges an early termination fee if consumers cancel the membership before the end of the initial six-month term.

Seneca and Andoh claim they would not have purchased the discounted cleaning if they had known about the membership and early termination fee.

The Dazzling Cleaning class action lawsuit seeks to represent all California consumers who incurred renewal fees or early termination fees in connection with Dazzling Cleaning’s ForeverClean Membership.

The plaintiffs are suing for violations of California’s Unfair Competition Law, False Advertising Law, and Consumer Legal Remedies Act, as well as breach of contract, conversion, unjust enrichment, negligent misrepresentation, and imposition of an illegal penalty.

They seek certification of the class action, damages, restitution, disgorgement of profits, public injunctive relief, and an award of costs and attorneys’ fees.

Homeaglow is facing another lawsuit filed earlier this year from a consumer who claims it made unsolicited robocalls to consumers in violation of the Telephone Consumer Protection Act (TCPA).

What do you think of the allegations made in this Dazzling Cleaning class action? Let us know in the comments.

The plaintiffs are represented by Craig M. Nicholas, Shaun Markley and Jordan Belcastro of Nicholas & Tomasevic, LLP.

The Dazzling Cleaning class action lawsuit is Seth Seneca, et al. v. Homeaglow Inc., Case No. 8:23-cv-02308, in the U.S. District Court for the Central District of California.

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