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Anheuser-Busch waters down its beers “well below” their advertised 5% volume in order to boost profits, according to four class action lawsuits filed this week. The allegedly watered-down beer is not only frustrating for consumers who are getting less alcohol per serving, but also constitutes false labeling, the complaints say.
The four potential Anheuser-Busch class action lawsuits were filed in San Francisco, Cleveland, Philadelphia and New Jersey. The allegedly mislabeled beer includes Budweiser, Bud Light Platinum, Michelob, Michelob Ultra, Natural Ice, and others.
San Francisco plaintiffs Nina Giampaoli and John Elbert allege in their class action lawsuit that Anheuser-Busch violated California’s consumer protection laws and Missouri’s Merchandising Practices Act by “deliberately manipulating the brewing process and producing malt beverages knowing that their alcohol content is mislabeled.”
They say Anheuser-Busch has the technology to precisely control the amount of alcohol in its beers but adds water so that the alcohol content is “significantly” below the advertised figure of 5% by volume.
“Because water is cheaper than alcohol, AB adds extra water to its finished products to produce malt beverages that consistently have lower alcohol content than the percentage displayed on its labels,” the class action lawsuit says. “By doing so, AB is able to produce a significantly higher number of units of beer from the same starting batch of ingredients.”
“AB never intends for the malt beverage to possess the amount of alcohol that is stated on the label. As a result, AB’s customers are overcharged for watered-down beer and AB is unjustly enriched by the additional volume it can sell,” according to the class action lawsuit.
Giampaoli and Elbert are seeking over $5 million in damages and are asking the court to require the beer maker to fund a corrective advertising campaign.
UPDATE: This case was consolidated into multidistrict litigation in June 2013. A year later on June 2, 2014, the federal judge overseeing the Anheuser-Busch MDL dismissed the case, ruling the company is within the federally acceptable range of 0.3 percent wiggle room allowed for malt beverages containing 0.5 alcohol or more.
UPDATE 2: On Mar. 22, 2016, the 6th U.S. Circuit Court of Appeals affirmed the dismissal of a consolidated class action lawsuit that accused Anheuser-Busch of overstating the alcohol content of its beers.
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29 thoughts onAnheuser-Busch Watered-Down Beer Class Action Lawsuit
i drink at least a case a week and pay for the taste and quality of what is apperantly not the king of beers anymore. you inbev bastards have been caught red-handed now pay up shut up and fix the problem i.e. quit watering down what was the best beer in the world. very sad times for us bud lovers.
I drink a case a week, How do I join this lawsuit?
We have a kegerator and easily go through a keg about every 3 weeks on top of the cases upon cases that we buy. Hopefully this gets corrected
After one case I realized something was definetly missiing
After one case I realized there was something missing
we only consume Bud in our household all year long “365” and it is not the same!!! We are saddend to hear about this latest decepception. as comsumers we are di8smayed that we have been misled. We dependend on the bewing masters that you are to provide the finest brew possiable. Maybe COORS has not comprimised their standards and we should shop for a new brew this lifetime!!!!!
Been purchasing Bud for over 25 years and go thru 1-2 cases per week. I thought something was different. I will take the settlement money and I will take the free beer!!
Could tell the taste was different.
A case a week for me. I noticed “something” ,didn’t seem right . Almost changed beers….
That should be easy to fix,use less water and jack up the cost.I hope they start selling alcohol on Sunday.