Seventh Generation Natural Products Class Action Settlement

A settlement has been reached in a class action lawsuit alleging certain Seventh Generation Inc. products were deceptively labeled, marketed and advertised.

If you purchased Seventh Generation products between Nov. 14, 2010 and Oct. 12, 2016, you may be eligible for payment from the class action settlement.

Eligible products include certain baby care products, personal care products, dishwashing products, laundry products and other household products.

The Seventh Generation class action lawsuit takes issue with the labeling of certain products as “natural,” “non-toxic,” and/or “hypoallergenic.”

The plaintiffs allege that Seventh Generation represents that its products are natural even though they contain non-natural ingredients.

“To the detriment of the consumer, the Products are not, in fact, natural,” according to the Seventh Generation class action lawsuit. “All of the Products include at least one or more of the following non-natural ingredients: benzisothiazolinone (‘BIT’), methylisothiazolinone (‘MIT’), laureth-6, sodium lauryl sulfate, lauramine oxide, sodium citrate, glycerin, and sodium hydroxide.”

The Seventh Generation class action lawsuit asserts that BIT and MIT are toxic to human skin and can cause an allergic reaction. Therefore, the plaintiffs claim, some Seventh Generation products are improperly labeled as non-toxic and/or hypoallergenic.

According to the natural products class action lawsuit, reasonable customers purchased the Seventh Generation products believing they were natural, non-toxic and hypoallergenic.

The plaintiffs assert that Seventh Generation has “profited enormously” from its false and misleading marketing of the products. They claim that they would not have purchased the Seventh Generation products, or would have paid less for them, had they known that the products were deceptively labeled.

Seventh Generation denies any wrongdoing but agreed to settle the class action lawsuit to avoid the cost of further litigation. Under the terms of the proposed class action settlement, Seventh Generation will pay $4.5 million to resolve the litigation.

If you would like to opt out or object to the Seventh Generation class action settlement, you must do so no later than Dec. 27, 2016.

Who’s Eligible

Class Members of the Seventh Generation settlement include U.S. residents who, from Nov. 14, 2010 to Oct. 12, 2016, purchased in the United States certain Seventh Generation products for household use and not for resale.

A list of the eligible Seventh Generation products is available here.

Potential Award

Varies, depending on the number of eligible products you purchased and the total number of claims filed.

The settlement documents indicate that Class Members who submit proof of purchase will be entitled to full reimbursement for the eligible products they purchased.

Class Members who file a claim without providing proof of purchase may seek reimbursement for 50 percent of the average purchase price for each of the eligible products they purchased (up to 10 products). Payments may be adjusted on a pro rata basis depending on the number of claims filed.

Proof of Purchase

Not required. However, claimants who submit proof of purchase may be entitled to a higher payment than those who do not provide proof of purchase.

Claim Form

CLICK HERE TO FILE A CLAIM »

Claim Form Deadline

3/30/2017

Case Name

Rapoport-Hecht, et al. v. Seventh Generation Inc., Case No. 7:14-cv-09087-KMK, in the U.S. District Court for the Southern District of New York

Final Hearing

1/26/2017

UPDATE: The Seventh Generation Natural Products class action settlement received final approval from the court on April 28, 2017.  Let Top Class Actions know when you receive a check in the comments section below or on our  Facebook page.

UPDATE 2: On May 12, 2017, an appeal to the Seventh Generation Natural Products settlement was filed.  .  Claims will not be paid until all appeals are exhausted.  We appreciate your ongoing patience. Top Class Actions will continue to provide updates as we learn more. 

Settlement Website

www.SVGClassAction.com

Claims Administrator

SVG Class Action Settlement Administrator
c/o Angeion Group
1801 Market Street, Suite 660
Philadelphia, PA 19103
1-855-732-6084
info@SVGClassAction.com

Class Counsel

Michael R. Reese
REESE LLP

Melissa W. Wolchansky
HALUNEN LAW

Jeffrey D. Kaliel
TYCKO & ZAVAREEI LLP

Jason Sultzer
THE SULTZER LAW GROUP

Defense Counsel

Daniel J. Herling
MINTZ LEVIN COHN FERRIS GLOVSKY AND POPEO PC