Top Class Actions’s website and social media posts use affiliate links. If you make a purchase using such links, we may receive a commission, but it will not result in any additional charges to you. Please review our Affiliate Link Disclosure for more information.
This settlement is closed!
Please see what other class action settlements you might qualify to claim cash from in our Open Settlements directory!
A settlement has been reached in a class action lawsuit alleging certain Seventh Generation Inc. products were deceptively labeled, marketed and advertised.
If you purchased Seventh Generation products between Nov. 14, 2010 and Oct. 12, 2016, you may be eligible for payment from the class action settlement.
Eligible products include certain baby care products, personal care products, dishwashing products, laundry products and other household products.
The Seventh Generation class action lawsuit takes issue with the labeling of certain products as “natural,” “non-toxic,” and/or “hypoallergenic.”
The plaintiffs allege that Seventh Generation represents that its products are natural even though they contain non-natural ingredients.
“To the detriment of the consumer, the Products are not, in fact, natural,” according to the Seventh Generation class action lawsuit. “All of the Products include at least one or more of the following non-natural ingredients: benzisothiazolinone (‘BIT’), methylisothiazolinone (‘MIT’), laureth-6, sodium lauryl sulfate, lauramine oxide, sodium citrate, glycerin, and sodium hydroxide.”
The Seventh Generation class action lawsuit asserts that BIT and MIT are toxic to human skin and can cause an allergic reaction. Therefore, the plaintiffs claim, some Seventh Generation products are improperly labeled as non-toxic and/or hypoallergenic.
According to the natural products class action lawsuit, reasonable customers purchased the Seventh Generation products believing they were natural, non-toxic and hypoallergenic.
The plaintiffs assert that Seventh Generation has “profited enormously” from its false and misleading marketing of the products. They claim that they would not have purchased the Seventh Generation products, or would have paid less for them, had they known that the products were deceptively labeled.
Seventh Generation denies any wrongdoing but agreed to settle the class action lawsuit to avoid the cost of further litigation. Under the terms of the proposed class action settlement, Seventh Generation will pay $4.5 million to resolve the litigation.
If you would like to opt out or object to the Seventh Generation class action settlement, you must do so no later than Dec. 27, 2016.
Who’s Eligible
Class Members of the Seventh Generation settlement include U.S. residents who, from Nov. 14, 2010 to Oct. 12, 2016, purchased in the United States certain Seventh Generation products for household use and not for resale.
A list of the eligible Seventh Generation products is available here.
Potential Award
Varies, depending on the number of eligible products you purchased and the total number of claims filed.
The settlement documents indicate that Class Members who submit proof of purchase will be entitled to full reimbursement for the eligible products they purchased.
Class Members who file a claim without providing proof of purchase may seek reimbursement for 50 percent of the average purchase price for each of the eligible products they purchased (up to 10 products). Payments may be adjusted on a pro rata basis depending on the number of claims filed.
Proof of Purchase
Not required. However, claimants who submit proof of purchase may be entitled to a higher payment than those who do not provide proof of purchase.
Claim Form Deadline
3/30/2017
Case Name
Rapoport-Hecht, et al. v. Seventh Generation Inc., Case No. 7:14-cv-09087-KMK, in the U.S. District Court for the Southern District of New York
Final Hearing
1/26/2017
UPDATE: The Seventh Generation Natural Products class action settlement received final approval from the court on April 28, 2017. Let Top Class Actions know when you receive a check in the comments section below or on our Facebook page.
UPDATE 2: On May 12, 2017, an appeal to the Seventh Generation Natural Products settlement was filed. . Claims will not be paid until all appeals are exhausted. We appreciate your ongoing patience. Top Class Actions will continue to provide updates as we learn more.
Settlement Website
Claims Administrator
SVG Class Action Settlement Administrator
c/o Angeion Group
1801 Market Street, Suite 660
Philadelphia, PA 19103
1-855-732-6084
info@SVGClassAction.com
Class Counsel
Michael R. Reese
REESE LLP
Melissa W. Wolchansky
HALUNEN LAW
Jeffrey D. Kaliel
TYCKO & ZAVAREEI LLP
Jason Sultzer
THE SULTZER LAW GROUP
Defense Counsel
Daniel J. Herling
MINTZ LEVIN COHN FERRIS GLOVSKY AND POPEO PC
ATTORNEY ADVERTISING
Top Class Actions is a Proud Member of the American Bar Association
LEGAL INFORMATION IS NOT LEGAL ADVICE
Top Class Actions Legal Statement
©2008 – 2024 Top Class Actions® LLC
Various Trademarks held by their respective owners
This website is not intended for viewing or usage by European Union citizens.
146 thoughts onSeventh Generation Natural Products Class Action Settlement
Who has an answer as to whether it is bulk purchases only? I beliver no one has received an answer.
these products were misleading and have made me really sick for over a year dose the lawsuit cover damages they have caused to my health and dr bills?
I filled out the claim form & it listed things I never clicked on. Now I’m not sure what to do!
You should contact the settlement administrator with any questions about submitting a claim. Good Luck!
Linda, I thought that too at first, but it actually lists all the products included in the lawsuit. If you scroll down, you will see the product that you indicated you purchased, with the number below the described item.
I’ve been using the Blue Eucalyptus and Lavender liquid laundry soap for years. It’s always been my favorite. It’s very disappointing that I thought I was using all natural soap on my families clothes and in fact have been using something potentially harmful.
I was assuming that Target purchases in bulk and splits for individual sales. Although, now that I submitted the form I just remembered that I also purchased some bulk packaged items at Costco.
I didn’t have that problem and I’ve got all sorts of antivirus programs.
Same … Antivirus software will not allow a claim. Flipping waste of time.
My computer’s antivirus protection won’t allow me to proceed to the claims site because it detected security threats and risks. Anyone else receive that message?
I would like to know the answer to that question also, Mike. It is confusing. Only bulk purchases? Can someone comment?
I’m wondering the same!
I would like to ask whether this class action applied only to products purchased in a pack. so, single item purchases can’t able to file a claim??
I emailed the administrator but they never responded. The settlement suggests it covers all products but the claim form only envisions bulk purchases, very odd.
I just emailed with the same question and I’m discouraged to hear that you didn’t get a reply. I’ve bought countless Seventh Gen products over the years and I don’t know how to proceed with the claim because I may have bought that many items, but I don’t know how to note it — for example, if I bought six bottles of laundry soap, do I put 1 (for one six-pack) or 6(for six bottles)? I don’t want to insinuate that I bought 36. And what if I bought 7?….
You may want to contact class counsel and alert them of your questions and that the settlement administrator is not responsive. Good luck, and please keep us posted!
Did we ever get an update on this? I’m seeing only bulk purchases as well.