Anne Bucher  |  August 25, 2016

Category: Consumer News

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Target aloe class action lawsuitTarget has been hit with a class action lawsuit alleging its Up & Up Aloe Vera Gel product contains no actual aloe.

Plaintiff Susan Nazari of Sacramento, Calif., claims she relied on the Up & Up Aloe Vera Gel product labeling when she made the decision to purchase the product.

According to the aloe vera class action lawsuit, she would not have purchased the product if she had known it did not actually contain aloe.

Aloe vera gel comes from the aloe plant and is used to moisturize and soothe skin.

Nazari says she relied on the label, which prominently states “Aloe Vera Gel” and “pure aloe vera.” Further, the back label lists “Aloe Barbadensis Leaf Juice” as the second ingredient, according to the aloe vera class action lawsuit.

“After the consumer watchdog group ConsumerLab.com reported that several commercially available aloe products contain no aloe vera, Plaintiff’s counsel tested the Product and found it contained no aloe vera,” the Target class action lawsuit states.

According to the Target aloe class action lawsuit, laboratory testing revealed that the Up & Up Aloe Vera Gel contained no Acemannan, the key compound in aloe vera. Therefore, it cannot be considered true aloe vera, Nazari claims.

The Target class action lawsuit points to guidance from the International Aloe Science Council, which is an international non-profit organization that was formed in the 1980s to protect consumers from products falsely labeled as aloe.

The IASC reportedly asserts that products that don’t contain Acemannan, the active ingredient in aloe vera’s inner leaf gel, aren’t considered true aloe vera products.

“The lack of aloe vera and Acemannan in the Product reduces the value of the Product to nil,” the Target aloe class action lawsuit alleges. “No consumer would have purchased the Product had they known it contained no aloe vera.”

Nazari alleges that Target knowingly developed and employed a marketing strategy that was designed to deceive consumers and convince them to purchase the mislabeled aloe vera product.

The class action lawsuit claims that Up & Up Aloe Vera Gel is misbranded according to the federal Food Drug & Cosmetic Act.

Nazari filed the Target class action lawsuit on behalf of herself and a Class of consumers who purchased the allegedly misbranded Up & Up Aloe Vera Gel product in the last four years. She also seeks to certify a subclass of California residents who purchased the product.

The aloe vera class action lawsuit asserts claims for violations of California’s False Advertising Law, Consumers Legal Remedies Act, Unfair Competition Law, Unfair Business Acts and Practices, Fraudulent Business Acts and Practices, breach of express warranty, breach of the implied warranty of merchantability, negligent misrepresentation, intentional misrepresentation and unjust enrichment.

Nazari is represented by Michael F. Ram and Susan S. Brown of Ram Olson Cereghino & Kopczynski LLP.

The Target Up & Up Aloe Gel Class Action Lawsuit is Susan Nazari v. Target Corporation d/b/a Target, Case No. 2:16-cv-02015, in the U.S. District Court for the Eastern District of California.

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31 thoughts onTarget Class Action Alleges Up & Up Aloe Gel Contains No Aloe

  1. Michael Oros says:

    What is going on with this TCA?

  2. Jessi Castro says:

    Why if it’s been proven that it doesn’t contain any true aloe vera and has a class action suit against them, is it still being sold at Target? Just today I purchased some because the bottle says 99.7% and lists it as it’s first ingredient. I’m so confused because I’m an avid all natural product consumer and aim to always try and buy as clean as possible. I began researching to see if this indeed is 99.7% and came across this article. I will be getting a refund soon!

  3. Wendy says:

    I’ve purchased this product many times (Up & Up Aloe). To think all this time, I thought to have been using something good for my skin and hair. :( Thank you for the information.

  4. Jyoti Bains says:

    How do i join this law suit

  5. Penny Duke says:

    I have also used this product for sunburn and it felt like I was on fire after using this aloe vera.

    1. P. Nielsen says:

      why is this still on the shelf at Target? I just bought some today and didn’t know about the lawsuit (1/23/2018). I was just searching around to see if the product (which contains alcohol) would dry my sensitive skin?

  6. No lips says:

    om so upset . Up&up is total false advertisement. So in 2015 I purchased some aloevera up&up (I read aloevera was good for your skin). I went home and put it all over my lips… And than less than one minute later I started feeling a burning sensation feeling this was odd, so I than decided to go online to look up some reviews on this up&up product and came across an older women’s review urging people not to use this product, that it burned her granddaughter and sons skin after they both applied it after a day in the sun. So I RAN to the bathroom took it off and saw that my lips have been burned ? they now look shriveld and wrinkled and the time I was 31. So I wrote this women back thanking her and explaining to her what had just happened to me. After I wrote her, a message popped up thanking me for my review and it will be posted in 24hours. So my friend came home from work and I explained to her what had happened. The next day I went back on the review site to show her and to also see if the older women/grandmother had written me back and to my surprise both our messages had been erased. The company erased our messages. So… I now have no proof nore did I write down her information so it’s like it never happened ?. So with that being said…… Thank you karma. This is a very dangerous product!

    1. No lips says:

      Correction: meant to say I think someone who ran the review site erased our messages. Not the company itself. I’m not sure if anyone is going to get anything from this suit or not. But I do hope they are forced to take it off the shelves. I am sure they would not want there daughters or sons burned.

  7. Jessica M Piazza says:

    I’ve bought this several times, I’m eligible as well

  8. DEBRA Lasher says:

    I have purchased this before moving while living in florida for myself and grandchildren

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