Mrs. Fields Class Action Alleges Website Not Accessible to Blind, Visually Impaired

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Mrs. Fields Website ADA Class Action Lawsuit Overview: 

• Who: Elbert Dawkins filed a class action lawsuit against Mrs. Fields Famous Brands, LLC. 
• Why: Dawkins claims Mrs. Fields failed to make its website fully accessible to individuals who are blind or visually impaired.
• Where: The class action lawsuit was filed in New York federal court.

Mrs. Fields Famous Brands failed to design its website in a way that would make it fully accessible for blind and visually impaired individuals, a new class action lawsuit alleges.

Plaintiff Elbert Dawkins, a blind man, claims Mrs. Fields’ failure to make its website equally accessible to blind and visually impaired individuals is a violation of the Americans with Disabilities Act (ADA).

Dawkins argues he was “effectively barred” from being able to see the products for sale on Mrs. Fields’ website due to its “lack of a variety of features and accommodations.” 

Mrs. Fields Website Not Fully Compatible With Screen Readers

Dawkins claims Mrs. Fields’ website is not designed to be fully compatible with the screen-reading software he and other blind and visually impaired individuals use to browse the internet.

“Many features on the Website also fail to Add a label element or title attribute for each field. This is a problem for the visually impaired because the screen reader fails to communicate the purpose of the page element,” the Mrs. Fields class action states.

Dawkins demands a jury trial and requests declaratory and injunctive relief along with compensatory, statutory and punitive damages for himself and all class members. He wants to represent a nationwide class and New York City subclass of legally blind individuals who have been denied the equal enjoyment of goods and services on Mrs. Fields’ website.

A similar class action lawsuit was filed against HelloFresh earlier this month by a consumer arguing the company failed to design its website to be fully accessible for individuals who are blind or visually impaired. 

Have you been denied equal access to Mrs. Fields website? Let us know in the comments! 

The plaintiff is represented by Mark Rozenberg of Stein Saks, PLLC. 

The Mrs. Fields Website ADA Class Action Lawsuit is Dawkins v. Mrs. Fields Famous Brands, LLC, Case No. 1:22-cv-02964, in the U.S. District Court for the Eastern District of New York.

Read About More Class Action Lawsuits & Class Action Settlements:

• Choice Hotels ADA Class Action Claims Website Not Accessible to Blind, Visually Impaired Individuals
• Colgate University Class Action Claims Website Not Accessible To Blind, Visually Impaired
• HelloFresh Class Action Alleges Website Not Accessible to Blind, Visually Impaired
• Dell Class Action Alleges Website Not Accessible To Blind, Visually Impaired