Target Heyday Charger Breaks Within One Week of Use, Alleges Class Action Lawsuit

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A pair of consumers says that the Heyday charger sold by Target Corporation is defective and fails within one week of regular use in a class action lawsuit filed in New York federal court Friday.  

Lead plaintiffs, Mieke Bayne and Alyssa Hart want to represent a nationwide Class of consumers who purchased the Heyday charging cables at Target. They say the chargers are defective and made with substandard materials that break, overheat, or otherwise become unusable shortly after purchase, but the retailer continues to offer them for sale.  

The plaintiffs, both New York residents, each purchased a Heyday charger from Target. Bayne says that the charger she purchased for her cell phone malfunctioned within a week and she was forced to stop using it.  

Similarly, Hart says that she purchased a Heyday charger and was unable to use it within a week of purchase due to the defect.  

Target sells a variety of Heyday brand charging cables, according to the plaintiffs’ lawsuit. The retailer represents that the Heyday chargers can be used for iPhones and iPads and advertise their “high charging speed.” 

“The Product is of extremely poor quality and uses inferior manufacturing materials, which causes the Product to break and cease working as a phone charger shortly after purchase,” alleges the class action lawsuit. “The Defect can cause the plug to break off the cable, the plug to overheat and become unusable, and the wires inside the cables to break. All of these problems, however, arise from the same Defect itself.” 

The plaintiffs say that they and other consumers would not have purchased or paid as much for the chargers had they known that they would become unusable so quickly. They accuse Target of misrepresenting Heyday chargers and selling a defective product.  

The class action lawsuit points to complaints made by consumers online about the inferior quality of the Heyday charger sold at Target. Complaints detail chargers failing within weeks of purchase and concerns about sparks and burning smells coming from the product.  

The plaintiffs accuse Target of violating state consumer protection laws, fraud, and breach of warranty. 

Bayne and Hart want to represent consumers nationwide who purchased a Heyday charger from Target, as well as a subclass of New York residents. 

The plaintiffs want Target to compensate them and other Class Members for the sale of the allegedly defective Heyday chargers, along with paying penalties, attorney, and court fees.  

Have you purchased a Target Heyday charger? Did you have issues with the product? Tell us about it in the comment section below.  

The lead plaintiffs are represented by Max S. Roberts and L. Timothy Fisher of Bursor & Fisher, PA.  

The Target Heyday Charger Class Action Lawsuit is Bayne v. Target Corporation, Case No. 1:21-cv-05938, in the U.S. District Court for the Southern District of New York.  

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