SelectBlinds settles fake sale price class action for $10M

SelectBlinds class action overview: 

• Who: Plaintiffs Roger Barr, Elisa Montes de Oca and Gabriela Fernandez have a proposed settlement of a class action lawsuit against SelectBlinds LLC. 
• Why: SelectBlinds agreed to pay a $10 million settlement on claims that the company showed fake regular prices on its website in comparison to the sale prices customers received.
• Where: The SelectBlinds settlement was reached in federal court in California.

SelectBlinds has agreed to pay a $10 million class action settlement with plaintiffs Roger Barr, Elisa Montes de Oca and Gabriela Fernandez and a class based on claims that the company sells its products online next to fake regular prices.

U.S. District Judge Sherilyn Peace Garnett will hear an unopposed motion to preliminarily approve the settlement and certify the class on Oct. 25.

SelectBlinds was accused of posting regular prices on its website and then advertising sale prices next to it that the company claimed was available for a limited time, the SelectBlinds class action claimed.

Customers always received at least 30% off the regular price, the lawsuit claimed.

“Defendant never actually sells its products at the listed regular prices, and consumers are not getting the advertised discounts,” the SelectBlinds settlement says. “In short, Plaintiffs allege that ‘[b]y listing fake regular prices and fake discounts, Defendant misleads consumers into believing that they are getting a good deal.’ ”

SelectBlinds settlement will be paid in 12% cash refunds if a claim is submitted or 12% store credits for customers, filing says

The proposed SelectBlinds settlement class would receive $8.5 million in direct benefit with $1.5 million going to administration costs, incentive awards and attorneys’ fees. The named class representatives will receive $2,500 service awards.

The awards would come in the form of a 12% cash refund for California customers who file a claim or a 12% SelectBlinds store credit that does not expire for those who do not file a claim.

Another window covering company, The Shade Store LLC, is facing a class action lawsuit claiming it offers window-covering products and accessories at fake sale pricing, in violation of California law.

Have you purchased window coverings from SelectBlinds? Let us know in the comments.

The plaintiffs are represented by Simon Franzini and Grace Bennett of Dovel and Luner LLP.

The SelectBlinds class action lawsuit is Barr, et al. v. SelectBlinds LLC, Case No. 2:22-cv-08326-SPG-PD, in the U.S. District Court for the Central District of California.

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