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JUUL vaping products removal overview:
- Who: The U.S. Food and Drug Administration (FDA) is reportedly preparing an order to remove Juul vape products from the market.
- Why: In 2020, amid widespread health concerns, the FDA told all e-cigarette and vaping companies to submit applications detailing why they should be allowed to keep selling their products.
- Where: The removal would be nationwide.
The U.S. Food and Drug Administration (FDA) is preparing an order to remove Juul vaping products from the market, according to reports.
The ban on Juul Lab’s e-cigarettes is slated for as early as this week, the Wall Street Journal reports.
In 2020, the FDA demanded that all e-cigarette and vaping companies submit applications outlining why they should be allowed to keep selling vaping products to continue marketing their products. The demand came amid rising public health fears, especially around a surge in youth vaping in the last decade.
The FDA has also banned fruit- and mint-flavored juice pods used in e-cigarettes and vaping products, which is seen as a marketing tool to entice young people.
However, advocates of vapes say they can help adult smokers kick the habit of smoking cigarettes or using other tobacco products, according to the Wall Street Journal .
Juul did not immediately comment on the report, USA Today reports. An FDA spokeswoman said the agency did not have any information about the timing of the agency’s decision on Juul’s application.
Juul latest in FDA ban of vape products
In September, the FDA banned the sale of hundreds of thousands of vaping and electronic cigarette products but did not rule on Juul.
Erika Sward, the American Lung Association’s national assistant vice president of advocacy, told USA Today that the FDA’s action on vapes is overdue.
“Juul is largely responsible for the youth vaping epidemic,” Sward says. “No company and no product that has such blatant disregard for the health of our children and public health should be allowed to remain on the market.”
The National Youth Tobacco Survey in 2021 reported about 11% of high school students vaped, down from 19.6% in 2020, USA Today reports.
In April, Juul was hit with three new lawsuits over its marketing of vape products as safe alternatives to regular cigarettes, with the lawsuits alleging the company targeted teens with advertising that would make them feel vaping was “cool.”
In the three complaints filed by 30 Jull users in a Los Angeles court, the plaintiffs alleged that Juul Labs, Inc. and Altria Group Inc., two companies accused of fueling the vaping epidemic among teenagers, knowingly marketed to underage consumers.
The lawsuit says Juul applied the template for preying on teens established by the cigarette industry with its “Vaporized” campaign, which used themes of sexual attractiveness, thinness, independence, rebelliousness and being “cool.”
In December, JUUL and Altria reached a $90 million class action settlement with investors who said the pair knowingly marketed to underage consumers.
If you or a loved one began having seizures after you started using Juul pods or Vuse, you may qualify to join a class action lawsuit investigation.
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One thought on Juul e-cigarettes to be taken off market per FDA guidance
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