Mint Mobile appeal overview:
- Who: Prepaid wireless provider Mint Mobile is appealing a National Advertising Division (NAD) ruling made in response to AT&T challenging its advertising.
- Why: The NAD ruled Mint Mobile was misleading consumers into believing that its offer of plans for $15 per month was a long-term deal, rather than a promotional rate that will expire after three months.
- Where: Mint Mobile is used by consumers nationwide.
Mint Mobile has appealed a ruling by the National Advertising Division (NAD) that the prepaid wireless provider misled consumers with advertising that stated it offered plans for “now just $15/mo.”
The NAD, which is part of the nonprofit organization BBB National Programs, ruled Mint Mobile was misleading customers into believing the offer of a $15-per-month plan would be a long-term deal, according to Law360.
The ruling came after AT&T reportedly took issue with the Mint Mobile ad and brought its claims before the NAD, a watchdog group that allows companies to challenge the advertising of their rivals.
The NAD, meanwhile, determined Mint Mobile’s advertisement was misleading since it only offers the $15 per month plans to customers who pay upfront, and further, because it is only a promotional rate that increases after three months, Law360 reports.
Mint Mobile recommended to discontinue ad or disclose that it is a promotional offer
The NAD has reportedly recommended that Mint Mobile either discontinue the advertisement or disclose to consumers clearly and conspicuously that the $15-per-month deal is a promotional offer that will expire after three months.
Mint Mobile, in response, said it “respectfully disagrees” with the NDA’s finding that the company did not adequately disclose the “contours of the promotion,” according to Law360.
The company also said it disagreed with the finding that consumers would “reasonably interpret” that the advertisement would mean that offered rate would be “in perpetuity,” arguing consumers know it only offers wireless plans in installments of three, six and 12 months.
The NAD fast-tracked the vetting process for the claim by using Fast-Track SWIFT, a process it reportedly said was designed “for single-issue advertising cases,” brought before the watchdog.
The National Advertising Review Board, the NAD’s appellate body, will consider Mint Mobile’s appeal, Law360 reports.
Verizon asked a New Jersey federal judge in November 2022 to force arbitration for a class action lawsuit claiming it advertises a flat-rate monthly wireless plan that has hidden fees tacked on at the end of each month.
Do you use Mint Mobile as your wireless provider? Let us know in the comments.
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20 thoughts onMint Mobile appeals ruling against ‘misleading’ ad for $15 monthly plan
I feel taken advantage by them on the phone they never mentioned all the details..they made me pay for 1 year up front. The service sucks. I guess it all goes up later to$75. I’m not sure. It’s so decent ing! I gave them two bad reviews already. I feel so trapped.
6197922086
Crap service in south Carolina heck I had to pay for another phone company service just to talk on phone at home so now I had 2 cell phones i had to use (keep up with /charge them) nevertheless hassle to just function to stay in contact with family for my safety uhh pain in butter
Me also..service is terrible! And I do mean that. Here in CA. I hopesome one contacts me to be the plaintiff.
Kayla,
Finally, a reasonable person who can read.