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Maybelline makeup contains oil despite advertisements that the products are oil-free, according to a recent class action lawsuit.
According to plaintiff Norah Flaherty, Maybelline Fit Me Matte + Poreless foundation, Maybelline Fit Me Concealer and L’Oréal Paris Infallible Pro-Matte foundation products all contain oils.
Consumers might seek out oil-free makeup products to suit their skin’s needs. For consumers with dry skin, oil in products could help nourish their skin and help any makeup look healthy and skin-like. However, for people with oily or combination skin, avoiding oil in makeup products can be vital to ensuring their makeup stays in place throughout the day. Other consumers may choose to avoid makeup with oil to prevent clogged pores and breakouts.
To match their skin’s needs, consumers like Flaherty allegedly purchased L’Oreal and Maybelline makeup products that were marketed as oil-free. Maybelline Fit Me Matte + Poreless foundation, Maybelline Fit Me Concealer and L’Oréal Paris Infallible Pro-Matte foundation products reportedly fall into this category.
Despite these representations, the products allegedly contain oil ingredients.
Maybelline Fit Me Matte + Poreless foundation reportedly contains tocopherol and isododecane. Maybelline Fit Me Concealer similarly contains tocopherol and hydrogenated polysiobutene, according to Flaherty. L’Oréal Paris Infallible Pro-Matte foundation also allegedly contains tocopherol acetate.
Although these ingredients may not immediately stand out as oils, Flaherty contends the ingredients are revealed to be oils based on their chemical structures.
For example, tocopherol is commonly known as vitamin C and reportedly contains several “functional groups” that result in the chemical being a “polar oil.” The other ingredients listed in the Maybelline makeup class action lawsuit allegedly have similar properties — all qualifying them as oils.
Flaherty argues that she and other consumers would not have purchased the Maybelline makeup if they were aware the products contained oils.
As a result of Maybelline and L’Oréal’s deception, Flaherty and other customers were allegedly financially injured by overpaying for the products.
Even worse, Flaherty contends, they were “deprived of their protected interest to choose the type and quality of products they use on their bodies.”
Maybelline and parent company L’Oréal allegedly knew their products contained oil ingredients but nonetheless decided to market their makeup as oil-free.
Flaherty says Maybelline and L’Oréal chose to market their products as oil-free despite their knowledge because they did not think customers like Flaherty would be able to tell the difference between oil and non-oil ingredients.
“On information and belief, Defendants through their employees did know that the Products contained oils, but chose to include ‘oil-free’ labeling because they did not believe their customers were well educated enough to know the difference,” the Maybelline makeup class action lawsuit contends.
Flaherty seeks to represent a Class of consumers who purchased Maybelline Fit Me Matte + Poreless foundation, Maybelline Fit Me Concealer and L’Oréal Paris Infallible Pro-Matte foundation products within the last four years. She also seeks to represent a subclass of consumers from Illinois who purchased the products within the last 10 years.
On behalf of herself and the proposed Class Members, Flaherty seeks injunctive relief, monetary relief, court costs and attorneys’ fees.
Did you purchase Maybelline makeup? Did you think the products were free of oil? Let us know your thoughts in the comment section below.
Flaherty and the proposed Class Members are represented by Todd M. Friedman, Steven G. Perry and David B. Levin of The Law Offices of Todd M. Friedman PC.
The Maybelline Makeup Oil Class Action Lawsuit is Norah Flaherty v. Maybelline LLC, et al., Case No. 1:20-cv-0724, in the U.S. District Court for the Northern District of Illinois.
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516 thoughts onMaybelline Makeup Not Oil-Free as Advertised, Class Action Lawsuit Claims
I bought these products expecting them to be oil free. Please add me.
Please add me!
The only reason I purchase their products are because they claim to be oil free, smudge proof and water proof plus they claim you can wear their product for up to 24 to 48 hrs which isn’t true I’ve been user their products for years and i would love to be added to your class action lawsuit
Please add me
Guilty as charged
I’ve purchased at least 6 Maybelline oil free products in last 3
months. No wonder why I can’t clear up my complexation. “(
Add me
Bought this product for a while and did not know about thee oil. I switched to another product
I have been using maybelline for years please add me!
I have been using this product for years this is insane I spend a lot of money on their products please add me
Please add me I have bought this product several times and had to change due to oily face more often while using it.