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Almay Revlon Makeup PFAS Class Action Overview:
- Who: Three makeup customers are suing Almay and Revlon.
- Why: The customers say Almay makeup is marketed as being “clean” but it actually contains harmful PFA substances.
- Where: New York federal court.
Three Almay makeup customers are suing the brand and its parent company, Revlon, saying the makeup purports to be clean and healthy, but actually contains harmful chemicals.
Plaintiffs Kelly Anderson, Audrey McCauley, and Tania Pokorski filed the class action complaint April 1 against Almay Inc. and Revlon, Inc. in a New York federal court, alleging violations of state and federal consumer laws.
The plaintiffs want to represent anyone who purchased Almay products, which are marketed as clean, healthy, and non-toxic cosmetic products but which the lawsuit alleges actually contain harmful per- and polyfluoroalkyl substances (PFAS).
According to the lawsuit, Almay has cultivated an image of being a clean and affordable brand since the 1930s, and its products are now widely available at grocery stores, drug stores, and mass market retailers across the United States.
In 1987, the company was bought by Revlon.
Almay was the first brand to create a hypoallergenic makeup that eliminated ingredients known to cause irritation to the skin. Today, Almay specifically markets itself as a clean makeup brand, which it defines, in part, as being “extremely selective” about what ingredients are included in its products, the lawsuit states.
Despite this, the Almay products now contain potentially harmful chemicals that are in no way clean or healthy, the lawsuit states. The plaintiffs say they know this through independent testing.
Exposure to high levels of PFAS may impact the immune system and reduce antibody responses to vaccines, and may impact pregnant women and their babies.
“Defendants do not disclose that the Products contain PFAS, a chemical which is entirely inconsistent with Defendants’ marketing and advertising, and the disclosure of which would inevitably impact their sales and standing in the clean beauty market,” the lawsuit states.
“No reasonable consumer would deem the Products clean if they knew that they contained harmful PFAS.”
The plaintiffs allege that not only do the PFAs make the products harmful to skin, they also make them less valuable or even worthless.
They’re looking to represent anyone who bought an Almay product for personal use. The plaintiffs are suing for breach of warranty, negligent misrepresentation, fraud, and under state consumer law.
The lawsuit is seeking certification of the class action, fees, costs, damages, interest and a jury trial.
Meanwhile, the Clorox Company and The Burt’s Bees Products Company are facing a class action lawsuit alleging Burt’s Bees cosmetic products contain unsafe “forever chemicals” that pose a risk to human health.
The ingredients cosmetics contain have also led to a number of class action lawsuits. Check out our list of the worst makeup brands in the United States according to lawsuits and customer complaints.
The plaintiffs are represented by Andrei Rado, Rachel Soffin, Harper T. Segui and Erin Ruben of Milberg Coleman Bryson Phillips Grossman PLLC and Melissa S. Weiner of Pearson, Simon & Warshaw, LLP.
The Almay and Revlon Class Action Lawsuit is Kelly Anderson et al, v. Almay, Inc and Revlon, Inc, Case No. 1:22-cv-02722 in the U.S. District Court Southern District of New York
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366 thoughts onAlmay Makeup Contains Harmful Substances, Nationwide Class Action Alleges
I have been using always concealer for years. I have never had a problem UNTIL NOW. I thought after speaking with a pharmacist that it was outdoor allergies. I was told about eye drops FOR ALLERGIC REACTOONS. The drops work UNTIL I USE MY CONCEALER. I woke up swollen..patchy dry burning patches on my eye lids and under eyes. I would like to make this public for others that may be experiencing the same.
Almay not always.
I have always used Almay foundation, but recently purchased a tube that provoked redness, itching and swelling after two days of use.
Please can there be an law suit against Almay? I have tons of it
I began using Almay 20 years ago because it claimed to be clean of impurities and good for sensitive skin. Even though it was very pricey, I continued to purchase ONLY Almay products. The first time I applied the foundation, my skin felt dry. It was my own decision to begin applying it with a damp sea sponge which seemed better. I used everything from face makeup to every kind of eye makeup. I did particularly like the eye shadow and how the colors were inline to apply. Each color has its own palate. I was disappointed in the lash booster which didn’t do anything what it said it was made to do. As far as the ingredients, who can pronounce them let alone what they are. I paid a hefty price per item and put my confidence and trust in the company word.
Add me I have always used Almay
I too have drawers of make up. It is not hypoallergenic
Oh my Lord Almay mad my life a living hell. Used it forever and now I am having so much problems. When I stop all the issues are clearing up. I have tons of make up. I keep buying it because I thought my rash was contaminating the make I use because i had this on going rash. It made my life a living hell.
Oh I have Amazon records drawers full of makeup. Some not open.
Please add me to this law suit.
Add me
Add me please. I have been using Almay products forever, thinking they were safer to use.
Please add me Almay was the worst thing that happened to me it said it was hypoallergenic and that is so crazy please add me
My go to brand